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Marketing Assistant Career Guide

If you have great attention to detail, an interest in a marketing or advertising career, and strong verbal and written communication skills, a marketing assistant may be the perfect fit for you.

Marketing assistants support marketing managers by performing and assisting with a variety of daily tasks. These include researching market trends, monitoring marketing campaigns, creating sales strategies, and reporting on findings. Marketing assistants need to have good interpersonal skills as they work closely with marketing team members and other departments. 

As a marketing assistant, you might typically assist in discovering opportunities for innovation, giving presentations, and maintaining a marketing database. You’ll need strong computer skills, sound knowledge of relevant marketing software, and a solid understanding of the products and brands you are supporting. To excel, you should be able to work effectively as part of a team or independently and have good organizational, time management, and technical skills.

Sample job description

[Your company name] is looking for an experienced full-time candidate to fill the role of marketing assistant at our facility. This position is one in a fast-paced environment. The candidate will need to possess strong attention to detail, the ability to quickly and accurately do market research, and have a passion for customer satisfaction. If you enjoy keeping up with market trends, working closely with team members and upper management, and working in a competitive environment, this could be the job for you. An ideal candidate will also possess skills in design software.

Typical duties and responsibilities

  • Compiling and distributing market information
  • Analyzing questionnaires
  • Providing support to the marketing department
  • Performing daily administrative tasks
  • Organizing various projects
  • Organizing promotional events
  • Prepare and present promotional presentations
  • Create and publish online content, from writing to image design
  • Facilitate healthy relationships with clients

Education and experience

  • Bachelor’s degree in marketing, communications, or a business-related field
  • Previous experience a plus

Required skills and qualifications

  • Strong written and verbal communication
  • Ability to think outside of the box
  • Excellent analytical skills
  • Strong organizational skills
  • Excellent time management skills
  • Ability to effectively manage projects
  • Must be able to work well with others
  • Ability to multi-task and adhere to deadlines
  • Experience with Asana, Canva, and Adobe

Preferred qualifications

  • Proven marketing experience
  • Strong understanding of office management and marketing principles
  • Customer-oriented
  • Attention to detail
  • Superior knowledge of relevant marketing tools and applications

Typical work environment

Marketing assistants typically work in an office setting. They will spend quite a bit of time in conference rooms meeting with team members, superiors, or clients. This position is associated with a high level of social interaction with clients and colleagues. Marketing assistants are key members of the marketing team and can expect to spend a large amount of time utilizing office equipment, such as phone, email, video and conference calling.

Typical hours

The typical workweek for a marketing assistant consists of 40 hours. However, over time to meet deadlines is a common occurrence in this line of work. Candidates can also expect to spend a decent amount of time traveling as that may be necessary as a marketing assistant depending on the industry.

Available certifications

There are multiple certifications that can boost your career as a marketing assistant. Here are just a few.

  • Professional Certified Marketer (PCM). The PCM is great for those who want to enter the marketing field. It requires candidates to pass an oral or written exam. Recertification is required every 3 years.
  • Certified Blockchain & Digital Marketing Professional. This certification covers the following modules: fundamentals of blockchain technology, integration of digital marketing and blockchain, use case, and the certification exam.
  • Certified Advertising Specialist (CAS). If you plan to work in advertising, this is the perfect certification. It covers everything from traditional to online advertising. This certification requires a minimum of two years of education or training after high school and at least two years of work experience. Candidates must pass an oral or written exam. Certification renewal is required every three years. 
  • Certified Social Marketing Associate (CSMA). Those who will be working in social media will benefit from receiving this certificate. The CSMA requires candidates to pass an oral or written exam over the course material. 
  • Certified Resume Specialist: Public Relations and Marketing Communications (CRS+PR). The CRS+PR requires candidates to pass an oral or written exam. Recertification is required every five years. 
  • Google Ads Certification. Google Ads doesn’t have to be difficult. This course goes over everything you will need to know. The certification requires candidates to pass an oral or written exam with a score of 80 percent or higher. Certification renewal is required every 12 months.

Career path

The most logical first step to becoming a marketing assistant is obtaining a bachelor’s degree in a related field. In school, obtain marketing internships that will be applicable to the field you want to work in. Students may be able to get the job as a marketing assistant before graduating if they have applicable work experience. Along the way, earning relevant certifications is a smart move as it will set a candidate apart from the rest. Certifications only make you more marketable and show your professional dedication. After becoming a marketing assistant, you may be able to work up to marketing specialist and other higher positions. 

US, Bureau of Labor Statistics’ job outlook

SOC Code: 11-2021

2020 Employment293,700
Projected Employment in 2030323,100
Projected 2020-2030 Percentage Shift 10% increase
Projected 2020-2030 Numeric Shift29,400 increase

While the marketing field has shifted from traditional marketing methods to more technologically advanced methods, like social media and other avenues, the field of marketing itself isn’t going anywhere. As long as there are consumers, there will be suppliers. And as long as there are suppliers, there will be a need for marketing.