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How to Build Your Personal Brand at Work

Episode overview

Have you ever wondered how some professionals seem to rise to the top of their profession so effortlessly? It all comes down to the power of a strong personal brand, and Pete and Ricky are here to guide you through crafting yours to perfection. They kick things off by discussing the importance of personal branding, framing it as more than just a buzzword—it’s your reputation, your workplace identity, and your ticket to opportunity.

In this candid discussion, they discuss the potential pitfalls and advantages of your online persona. Pete and Ricky share a story that resonates with many—a young professional’s public response to a layoff—and analyze its broader implications for career prospects. Their chat circles back to the core mantra: play to your strengths, project your capabilities, and keep your eye on the long game, where reputation is key.

Tune in for expert insights on building and living your personal brand, one that’s as authentic and impactful as you are.

36 minutes

Tips for building your personal brand at work

Craft your unique story

Think of your career as a narrative where you’re the protagonist. What are the strengths, passions, and experiences that make you unique? Pinpoint these elements and weave them into a compelling story. This isn’t just about what you do, but who you are and why you do it – that’s what makes your personal brand unforgettable.

Be consistent

Consistency is key in personal branding. Consistency breeds reliability, whether it’s your work quality, how you communicate, or how you present yourself. Let your colleagues know that they can always expect the best from you. This level of predictability creates a strong, dependable brand.

Network with purpose

Networking isn’t just about exchanging business cards; it’s about building meaningful connections. Seek out individuals who inspire you, not just those who might benefit your career. Be curious about their stories and share yours. Authentic relationships can become the pillars of your personal brand.

Become a go-to expert

What do you want to be known for? Hone your skills in that area and keep abreast of the latest trends and developments. Share your insights and knowledge freely – volunteer for presentations, write insightful articles, or mentor others. Positioning yourself as a knowledgeable leader elevates your brand.

Embrace your digital persona

Your digital footprint is a powerful extension of your personal brand. Craft a strong LinkedIn profile, engage in meaningful online discussions, and maybe even start a professional blog. Use these platforms to showcase your expertise and connect with like-minded professionals. Remember, your online persona can be your brand’s best ambassador.

Additional resources

About Pete Newsome

Pete Newsome headshot

Pete Newsome is the President and founder of zengig, which he created after spending two decades in staffing and recruiting. He’s also the founder of 4 Corner Resources, the nationally acclaimed and award-winning staffing and recruiting firm he started out of a home office in 2005. Pete’s primary mission back then was the same as it is today: to do business in a personal way; with a commitment to zengig becoming the most comprehensive source of expert advice, tools, and resources for career growth and happiness. When he’s not in the office or spending time with his family of six, you can find Pete sharing his career knowledge and expertise through public speaking, writing, and as the host of the Finding Career Zen & Hire Calling podcasts.