On this episode of Finding Career Zen, special guest Pete Warhurst joins the podcast to share his story. Pete’s career journey is both unique and inspiring, from working at a gas station, to becoming a paramedic, to selling the EMS software he designed, to creating the nationally-recognized moving and storage company PODS.
Pete Warhurst has truly done it all, and he’s not done yet! Coming out of retirement for a second time, he is now in the process of building Red Rover Moving & Storage – an innovative company with undeniable potential for success.
Tune into this episode to hear his story and learn more about his journey to success.
Advice for building a successful business
- We all have these great ideas that come along. The challenge is picking out the right one.
- You’ve got to have the guts to go for it. Have that fortitude to keep moving along.
- Surround yourself with people smarter than you. With a lot of highly-skilled talent, you can hire the right people to provide guidance and help you navigate challenges.
- Work ethic is contagious. Set the example, culture, and expectations and you’ll get where you need to.
- Success is a product of risk and effort. You don’t start at the top; you must climb the mountain. Nobody is going to do it for you.
- Success doesn’t happen overnight. You are going to have bad days. You grow and improve by dealing with adversity, not by running from it.
- How to develop a career plan
- How to set career goals
- Tips for restarting your career after a break
About Pete Newsome
Pete Newsome is the President and founder of zengig, which he created after spending two decades in staffing and recruiting. He’s also the founder of 4 Corner Resources, the nationally acclaimed and award-winning staffing and recruiting firm he started out of a home office in 2005. Pete’s primary mission back then was the same as it is today: to do business in a personal way; with a commitment to zengig becoming the most comprehensive source of expert advice, tools, and resources for career growth and happiness. When he’s not in the office or spending time with his family of six, you can find Pete sharing his career knowledge and expertise through public speaking, writing, and as the host of the Finding Career Zen & Hire Calling podcasts.
Pete Newsome 00:01
You’re listening to the Finding Career Zen Podcast. I’m Pete Newsome. And my guest today is Pete Warhurst. Pete is is an interesting guest for me today.
Pete Newsome 00:09
And one I’m very excited to have is the founder and former CEO of Pods, and the current CEO and founder of Red Rover Moving and Storage. Pete, welcome. How are you today?
Pete Warhurst 00:19
I’m doing great. Thanks for having me on.
Pete Newsome 00:22Tthank you so much for taking the time. I’m going to just get right into this because you could be doing anything in the world right now.
Pete Newsome 00:29
You sold the company that you started for a lot of money. I’ll say by any standard a lot of money. Hopefully, you don’t mind me saying that.
Pete Newsome 00:39
But why are you still at this gets I think anyone who hasn’t had the level of success you’ve had wanders out as I do, you could be doing anything.
Pete Warhurst 00:49
I got asked that just yesterday, again, I get asked frequently and stuff. And the only thing is it’s the same reason my blood pressure is so high, my doctor says it’s my personality, right?
Pete Warhurst 00:58
And I’m a type A and, you know, we posit is very successful, we did a lot of things, right? But Hindsight is 2020. And, there are a lot of things we could have done better.
Pete Warhurst 01:10
And, you know, that’s really what drove me to start Red Rover and stuff. I literally went up to pods, the CEO, and offered this share the idea with him.
Pete Warhurst 01:22
And now he’s looking to make five or $10 a container every time they went to the container, stay retired, you know, that was my ambition to stay retired. But he said no thanks.
Pete Warhurst 01:33
And he wouldn’t sign a non-complete non-disclosure.
Pete Warhurst 01:35
And I waited another couple of months and called one of the board members on pods from the investment group that owned them at the time.
Pete Warhurst 01:43
And, and same pitch, I said, I have this idea. I think it’ll add 50% to your top line with better margins at the bottom line.
Pete Warhurst 01:50
I said, find a non-compete non-disclosure, I’ll tell you all about it if you want my help, and they wouldn’t sign in southern and so it’s just too good of an idea to get a product for me not to have come out of retirement to do it again.
Pete Warhurst 02:03
So you’re right. I didn’t have to come out of retirement. I’m here I’m enjoying myself and we’ve gotten a lot of traction.
Pete Newsome 02:09
Well, you’ve been billed as a serial entrepreneur. Is that a fair assessment? That’s a fair description.
Pete Warhurst 02:15
Yeah, I mean, I started off I was a firefighter paramedic and got involved with putting the 911 systems in Pinellas County and then ended up starting a company with the fire chief and software engineer, and myself.
Pete Warhurst 02:30
And we ended up being the second largest 911 provider for police fire and EMS software in the nation cutting Okay, and we ended up selling that to Bell Atlantic, which is now a TMT, and I was at age 40 and thought I retired.
Pete Warhurst 02:49
So that was one of course, have pods, and in the interim, I did a mini storage that I did pretty well with and I did a carwash chain that I stopped and started the chain that did pretty well.
Pete Warhurst 03:00
And so yeah, this, I guess is my fifth venture. And all of them have been successful so far.
Pete Newsome 03:08
It sounds pretty serious to me. And well, no, no. Let’s start a little further back. If you don’t mind, I was listening to another podcast that you were on you and I have something in common.
Pete Newsome 03:20
Where our first jobs were both working at a gas station pumping gas, which is a foreign concept today. Of course, you know, my kids, I don’t think Believe me when I tell them that I stood out in the sun.
Pete Newsome 03:31
During the summer it was a 15 walk to the gas station that was close to my house and I pump gas and cleaned people’s windshields all day. And that sounds similar to your experience.
Pete Warhurst 03:43
It absolutely was. I was still in high school when I had that job.
Pete Warhurst 03:47
And it was a local gas station that had two locations and one of the pet peeves of the owners was to keep the pumps clean and why always wash them down and you know, obviously greet the customer and be pleasant and so forth.
Pete Warhurst 04:04
And yeah, so that’s where I started and unfortunately one day I was out cleaning the pumps and heard a screech. And in a scream and a young girl, I’m gonna say she was five, six years old got hit by a car.
Pete Warhurst 04:20
Oh, wow. That’s what drove me to the to becoming a firefighter and ultimately a paramedic.
Pete Warhurst 04:26
I was one of the first paramedics in the state of Florida but yeah, that tragedy just I had no skills. I had no idea what to do.
Pete Warhurst 04:35
And all I did is I ran in 911 wasn’t around those days I dialed the seven-digit number in the fire department came down and I joined that fire department within six months or a year whatever it was.
Pete Newsome 04:47
So this incident that no one could have seen coming out of the blue really altered the path of your life just in that one. That one instant. Did it was it an immediate thing that you just couldn’t shake?
Pete Warhurst 05:02
Yeah, no doubt, it was absolutely devastating, you know, to see something like that and not know what to do or how how to react.
Pete Warhurst 05:10
And all I did, like I say it’s called, called the fire department and they came down and they were, well shoot less than a quarter mile away, and they got there.
Pete Warhurst 05:20
And unfortunately, the little girl did not make it. And that was life-changing for me.
Pete Warhurst 05:27
And so, you know, when I joined the volunteer fire department up in New York, I left there and joined the Largo Fire Department in Florida, and all Stanley, Florida.
Pete Warhurst 05:39
And when they said, Hey, we’re looking for people to go to the paramedic school, my hand was the first one to go up, I was ready to jump in on that.
Pete Warhurst 05:46
So and I will tell you that being a paramedic is the most rewarding thing of all the careers I’ve had everything I’ve done, being a paramedic was the most rewarding thing I’ve ever done in my life.
Pete Newsome 05:58
Can’t be it’s not for everyone, though, I would imagine. I mean, you have to have a special kind of tolerance. To do that. I mean, my wife, when she was working as a pediatric nurse on an oncology floor.
Pete Newsome 06:11
And she would come home at night, and I couldn’t even hear the stories, you know, without just being a wreck and let alone living it and every day and then thinking of your job as a paramedic, that’s even more intense constantly.
Pete Newsome 06:24
I mean, that’s just got to you. It goes without saying that it’s not for everyone.
Pete Warhurst 06:29
It’s not, and they had a thing back in my day that there was paramedic burnout.
Pete Warhurst 06:33
And there really were paramedics, you know, see enough, bad things happen to enough people and it can be very life-changing in a bad way for him, you know, so I always just felt like I had the confidence that I gave whoever that was.
Pete Warhurst 06:51
Whether it was a child or an adult or whatever, I gave them the best chance they could have I felt I knew my skills well enough that you know.
Pete Warhurst 06:59
If they were going to survive, and he did, you know, I was confident in myself and I had peace within myself that I knew I did the best I could do and it was in the Lord’s hands at that point. Right.
Pete Newsome 07:14
It sounds like a true calling.
Pete Newsome 07:16
Right that you couldn’t have predicted that would happen and then and then something else dropped into your lap that it sounds like you couldn’t have predicted but I just have to let you know we have something else in common.
Pete Warhurst 07:27
Apparently. I’m a Largo high graduate. So really, yes. I’m a proud Packer go back from quite a few years ago, and the school that I went to is no longer standing.
Pete Newsome 07:40
They but I as you’re talking about, I’m trying to do the math on when you would have been a paramedic and hopefully, I was never there, and when you came over the apartment.
Pete Warhurst 07:48
Okay, I moved to Florida in 73. I arrived on October 6 and 73. And I was on the job on November 1st.
Pete Newsome 07:56
Why Largo of all places, how’d you end up?
Pete Warhurst 07:59
They were hiring. And I was looking to get hired. Okay. Yeah, the amazing thing that that my first day on the job was November 1.
Pete Warhurst 08:09
And if you go back and look, you’ll see that Halloween there was a tornado that went through Oh, boy, only been in the state of Florida for three weeks, October 6 November.
Pete Warhurst 08:20
And I show up to work and we go out in this houses gone, people killed cars turned over. So I think to myself, What the hell have you gotten yourself into? Yeah, that’s right. That’s right. For three weeks. That’s my first damn job.
Pete Newsome 08:34
Welcome to Florida hurricane season for the first time, but you’re actually having to go out in it where everyone else is running from it.
Pete Newsome 08:40
That’s a big introduction to what Floridians have to have to deal with right? No doubt.
Pete Newsome 08:46
Well, so. So how did so then, you know, from what, from what I read, you had an opportunity to, you know, to get into the software world a little bit, but you didn’t necessarily seek that out either, right?
Pete Warhurst 09:00
I didn’t. This was the late 70s, or early 80s. I forget the exact timing of it. But 911, as I said earlier, didn’t exist back then. And it was coming into Pinellas County, St. Pete Clearwater, Largo.
Pete Warhurst 09:17
And there are at the time, there were 23 fire departments in that county all doing their own dispatch and not you know, taking emergency calls and stuff.
Pete Warhurst 09:27
And the fire chief actually went to my paramedic partner, who happened to be the union chief, and said, Who do you know, that knows anything about computers? He says I don’t know.
Pete Warhurst 09:37
He said, What do you know about communities? I said, not a damn thing. He said, Well, are you willing to learn? And I said, Sure. So I got involved with my own installation in Pinellas County.
Pete Warhurst 09:47
That system may still be running. This was the early 80s. That system may still be up and running. I heard just recently that they were going to take it out finally.
Pete Warhurst 09:57
But we ended up growing that business I quit the Light department and ended up growing that business to being the second largest 911 provider.
Pete Warhurst 10:06
And it’s really not the phone call my one but it’s records management and dispatch for police, fire, and EMS and built that up across the country and up through Canada. And I ended up selling it to Bella with Elena, who is now a TNT.
Pete Newsome 10:26
That’s a unique path, right?
Pete Newsome 10:30
I mean, and one of the things that I found just fascinating since starting this podcast about a year ago now is how unlikely most career paths end up being where you know, you know.
Pete Newsome 10:42
I suspect I always joke being in the staffing industry, no one dresses up as a recruiter for Halloween when they’re little. And I’m sure you didn’t dress up as a storage professional.
Pete Newsome 10:52
Right when you were little for Halloween either. So So we’re so you retired then, you know, air quotes, right? What? What happened next? How did you get into storage? But it sounds like there was something in between.
Pete Warhurst 11:07
No? Well, yes. No, something in between pods, I guess. But yeah, I retired, I was age 40, when we sold the 91 business to Bell Atlantic, and played golf for two or three years and just got bored.
Pete Warhurst 11:23
And I wanted to do something that I didn’t have to have a lot of employees. And just so that I could go and kick the tires, and there’s an empty lot.
Pete Warhurst 11:33
Oh, less than a quarter mile from my house. Right on the main thoroughfare, that I said, I’m gonna put my swords here. So I got, you know, I got did my research back then the internet wasn’t real, real big.
Pete Warhurst 11:45
But I did my research and said, Okay, I went to the bank and said, I want to build a nice storage over there. And I was looking for a little financing. They said, What do you know about building?
Pete Warhurst 11:55
And what do you know about many sources?
Pete Newsome 11:58
I did not know, I have to ask you where it was a lot since I’m from I grew up there where, you know, it’s right in Bel Air.
Pete Warhurst 12:02
If you make a left off of Fort Harrison to go down towards the Bel Air Country Club on the right, just before that is Florida Mini Storage, okay?
Pete Warhurst 12:15
Yep, I lived inside the Bel Air gates, but Mini Storage and, you know, built a mini storage and it was taking off. And that was pretty popular business back then is still popular, you know, and I had two employees, you know, husband and wife that lived on property and stuff.
Pete Warhurst 12:33
And when we opened the business up, yeah, well, we actually took one of the shells one of the units, and turn into a little office for what became pods.
Pete Warhurst 12:46
And then so what happened is we got the first one built.
Pete Warhurst 12:51
And the way Mini Storage works is you take like a three-mile radius from where the mini storage is going to be built, and you capture how many people are in that area.
Pete Warhurst 12:59
And then you say that, okay, if everybody takes six square feet of storage, that’s how much storage you can build. But then you got to back out of the overlapping competition.
Pete Warhurst 13:07
Anyway, there’s a mathematical formula to figure out how big to build, and so I said, I want to go build a second one. And we started driving around the county.
Pete Warhurst 13:15
And as you know, Pinellas County is very, very densely populated into find a piece of property without the right zoning on a major thoroughfare without overlap too much overlapping competition was very, very difficult.
Pete Warhurst 13:29
This is serious, just sitting there said what if we brought the storage to the house? And that’s, that was the end of this pod?
Pete Newsome 13:39
In the storage business? I’m sure the numbers are massive as $70 billion.
Pete Warhurst 13:47
That is accurate moving forward?
Pete Newsome 13:49
And I’ve had to experience it I’ve experienced towards a few times and it seems like it just continues to become more in demand. I see more storage facilities.
Pete Newsome 13:58
And recently as my daughter just graduated from college past year and I have another son in college, we’re constantly moving them in and out of places as semesters end, and they have there’s always a delay in between.
Pete Newsome 14:11
And it’s almost impossible at times to even find storage units, which I never would have as an outsider would never have imagined it would. It would be so-so when demand but it really is.
Pete Warhurst 14:24
It’s crazy. Yeah. When I started to get into the Mini Storage business, my wife’s in was lived in Flippin Arkansas, which is where Ranger Boats are built, but I think it’s a population of 1300 and this is farmland with everybody has basements and barns and all this stuff.
Pete Warhurst 14:45
And I was driving through there one day and in 1300 population. People in this community I think I saw eight.
Pete Newsome 14:54
I believe it yes.
Pete Warhurst 14:57
And they have basements and it’s not a wealthy community so they don’t have a lot of assets that they have to take care of. But I mean, as Americans, I think we’re just like our stuff.
Pete Warhurst 15:10
We love our stuff. It was hard to say goodbye.
Pete Newsome 15:13
I wrote something down a couple of years ago, I had this idea that popped into my head that I needed to I was someone else’s story, that sad story, actually someone who had a terminal disease and they traveled the world for a year with their children, you know, quit everything pack, stored everything and traveled the world.
Pete Newsome 15:30
And I got this idea in my head.
Pete Newsome 15:32
And I was telling my wife, I think our oldest was in eighth grade, at the time, it was 10 years ago, I said, we need to do this time’s going to power we’re gonna regret not doing it.
Pete Newsome 15:40
And, and, and, and then I was like, we could just give everything up.
Pete Newsome 15:44
And then, you know, live on a boat and just change our life. You know, I started to build that I went, Wait a minute, I really liked my stuff. Like, I don’t want to give up my stuff. I like it. It’s comfortable.
Pete Newsome 15:54
So it’s hard. To give it out.
Pete Warhurst 15:58
It’s hard. It’s us it’s our culture. It’s our nature. So people are making a lot of money because of that.
Pete Newsome 16:04
Yeah. So is this. So did when you started pods?
Pete Newsome 16:08
Did you see an idea? Right? Did anyone else buy into the idea was it your vision? Did you have trouble convincing others of what it would become?
Pete Warhurst 16:19
No, I did not. And, you know, a couple of things. I wanted to build a second mini-storage and couldn’t find the right one. And then we say Whatever brought the storage to the house.
Pete Warhurst 16:29
And then that was just sort of coming out. This was like 95, 96, something around there, that we were doing this and there was nobody really out there doing it at a residential level.
Pete Warhurst 16:40
They were the big steel cargo containers, shipping containers that, you know, people like a mobile many were putting at construction sites or behind Kmart, some things like that.
Pete Warhurst 16:49
But there was nothing really that was residentially favorable, right?
Pete Warhurst 16:55
So, so we said, you know, what, what if we built 100 boxes, and we brought them to the house, and then we got rented a warehouse, and said, you know, let’s go put these containers in the warehouse. And the math was really simple.
Pete Warhurst 17:08
And I went to college for one year, it wasn’t for me. So you know, but I was always good with numbers. And I kid with people I said, You didn’t need to understand MBA language.
Pete Warhurst 17:19
To understand the math in economics, we were renting a warehouse for $5 a square foot, we were getting about $15 a square foot for I think it was $97.
Pete Warhurst 17:29
We were renting the warehouse for $15 a square foot for a container, and we’re stacking in three high. So you’re generating $45 a square foot $7 a square foot, I can do that math.
Pete Warhurst 17:40
I mean, anybody can get that, that math.
Pete Warhurst 17:42
And so that was a pretty easy sell. And so we built 100 containers, and we rented a little warehouse and we had to build a contraction to build pick them up and sell them down and things like that.
Pete Warhurst 17:53
And we did that I had two of my firefighter buddies or paramedics that were my partner and then another guy that was in the same station with us and we started building the first box in his driveway literally cutting the steel and building the first box in his driveway.
Pete Warhurst 18:09
And my paramedic partner fortunately had some construction background.
Pete Warhurst 18:12
So he sort of engineered the box and we built 100 boxes and we started to put them out you know, advertising was easy back then you had a radio, you had cable TV satellite was even around that unbelief.
Pete Warhurst 18:27
And you know, the web wasn’t really powerful. So yeah, basically, or yellow pages. So it was you know, radios TV, or the yellow pages.
Pete Warhurst 18:35
And so we decided to do a morning commute ad and very first ad and we knew when it was gonna play so we were all sitting there listening Senate huddled around the, in this in this mini storage container, huddled around the phone, and the radio listening to it and this ad comes off and also on the phone rings, and pick it up and tell me more about this.
Pete Warhurst 18:56
I want to compare the phone rings again, tell me a little bit about this, about what we got, I don’t know 578 cold calls, more of the calls or I want to learn more about your business.
Pete Warhurst 19:08
I want to invest. Okay, then I want to rent your product. It’s so it was fairly intuitive and I tell people you walk right. I tell people that what really drove pods is that we opened a new product in Clearwater, Florida.
Pete Warhurst 19:30
Pinellas County and we were sort of dropping this product between full-service movers and truck rentals really back then it was really you all and may floppy on that type of thing.
Pete Warhurst 19:42
Both of those industries needed some shake-up right so we dropped the innovative product between those two if you didn’t have if you didn’t rent a U haul and you didn’t have a moving service.
Pete Warhurst 19:53
You use it, yeah, I’d have a pickup truck there was so something that was desperately needed. We dropped it in Pinellas County, Florida where there was huge tourism.
Pete Warhurst 20:04
We’re putting these containers in residential neighborhoods. And it’s fairly intuitive. When a consumer sees it. They say, Oh, I get that. Right.
Pete Newsome 20:14
I mean, I was gonna get there eventually that I and everyone else know pods because you had a walking billboard record. Right? That’s your like, what is that? What was really clear to see four letters? I know what it is.
Pete Warhurst 20:29
So to segue into franchising, we started renting containers and stuff.
Pete Warhurst 20:36
And the next thing you know, somebody up in Largo, where you know, that was that is mid-County, had a container drive when they pick up the phone and said, Hey, do you mind I want I’m moving down to St. Petersburg, would you mind moving the box down to St. Petersburg. We never thought of it. We were putting them back in the warehouse.
Pete Warhurst 20:52
We said, Sure. We’ll take it down to St. Pete for you. And that happened more and more and more and more. And so we’re starting to move people around, and people want to move down to Sarasota and move over to Orlando and this that. And the question. We didn’t have the network.
Pete Warhurst 21:06
I said we’re gonna grow this thing now. And then. And so, you know, I was fortunate that it was intuitive to investors, I raised a lot of money in Tampa Bay, to get pods off the ground.
Pete Warhurst 21:21
And the intuitiveness created people wanting to buy franchises, they came to me and said, I want to buy a franchise. And I literally promise you this, I had people lined up outside my door waiting to sign their franchise.
Pete Newsome 21:34
I mean, it had to it. Was there a moment, though, where you were? Once you had the idea? Maybe then maybe once you realize the idea was going to take off?
Pete Newsome 21:45
Where you thought How did this? How does this not already exist? Because that’s the fascinating thing to me about the story is you came up with an original idea, but it’s an I mean, it’s incredibly unique and rare to come up with something.
Pete Newsome 22:00
So logical, and so obvious now that there’s a need for it.
Pete Newsome 22:04
But that no one had ever put it together before. I mean, it was your idea that when you want data.
Pete Warhurst 22:11
I couldn’t find a piece of land to build another mini-storage. And yeah, that’s the mother of invention and love it. Yeah, very fortunate, you know, it was in the right.
Pete Warhurst 22:22
demographics and the help people are on vacation in Clearwater Beach, and all this, they see a container in their neighbor’s driveway or whatever it is, and, literally, people would come off of their vacation, and knock on our door and say, I’m gonna learn more about this business.
Pete Warhurst 22:36
And we talked to him about it.
Pete Warhurst 22:37
And a week later, they buy a franchise and open up your income a new franchise would open up, I know that they had started advertising because our phone would start ringing in Indianapolis is the one that I remember best.
Pete Warhurst 22:52
They opened and I think 20 minutes after they aired their first commercial, we were having phone calls, I want to buy a franchise.
Pete Newsome 22:59
Now. So you know, to start a business. I started my staffing company 70 and a half years ago, and there’s a this, there’s no real roadmap for these things, as you know, right?
Pete Newsome 23:09
You’re kind of on your own, the world doesn’t necessarily encourage that.
Pete Newsome 23:13
So you have to just go and do it and learn along the way.
Pete Newsome 23:16
And then I’ve realized over the years starting businesses one thing, right, you have to have a certain fortitude to do it and have the right idea and skill and work ethic, all those things.
Pete Newsome 23:26
And then to have a business succeed for some period of time another thing, right, like and I someday will look back and say, Okay, I’m, I should be proud of the fact that I could do that for a long period of time. But to scale a business, something I haven’t achieved, and very, very few achieve.
Pete Newsome 23:42
To me, that’s an entirely different skill set in some regard, but you stuck with it the whole time. And how did you? How did you make that shift? I mean, why are you right?
Pete Newsome 23:53
Because there are lots of great ideas. There are very few companies that scale relatively speaking, right most fail, then there are a lot of small businesses like mine, but you scale that which uses rare air, to say the least. Do you have any when you look back and say, What made you do that where so many others can’t?
Pete Warhurst 24:10
Right? Well, I mean, again, I had a product that consumers understood where the value was right and what the value proposition was. We were being pulled to move. Our first franchisee was Sarasota.
Pete Warhurst 24:24
Yeah. And we were being pulled to move to Sarasota and then we sold Orlando and Fort Lauderdale. And, so increase our footprint and increase our footprint.
Pete Warhurst 24:34
What I didn’t want to happen to me is to just have Tampa Bay I think we had Fort Lauderdale at the same time as well.
Pete Warhurst 24:41
We open for a little bit, but I didn’t want to have one or two markets open. But I didn’t want to I recognize I had to have a footprint nationwide in order to create all the lanes and stuff.
Pete Warhurst 24:53
And so you know, I looked at the franchise program as a financing tool. I mean it really is a financing tool to get a footprint and get the brand established and the creek the lines and things like that.
Pete Warhurst 25:07
So I did that. And that gave credibility to the concept. So that when I went out for a second, third, fourth, and fifth round the financing, I was able to raise enough money.
Pete Warhurst 25:18
And we ended up opening up 10 major markets around the US and all the bigger markets, Chicago and LA and New York and Seattle.
Pete Warhurst 25:27
So we opened up 10 major markets and we opened up 110 franchises Wow, throughout the US. And then we franchised up into Canada, and somewhere in the middle of all that we opened up Canada.
Pete Warhurst 25:39
And the reason for that is it was actually posted 911. And so the reason we open Canada was I wanted to figure out if we could get a container that we have no idea what’s in it.
Pete Warhurst 25:51
And there’s a padlock on it, the consumer packs something in this box, and there’s a pile off on it.
Pete Warhurst 25:56
And I want to take it across the border post 911. And we figured out how to do that and customs on both sides worked with us. And we got that working and stuff.
Pete Warhurst 26:07
And you know, we were moving people from Toronto to Florida or wherever it was and vice versa and stuff. So that really grew us.
Pete Warhurst 26:15
And then the next step was you know, and I was envisioning opening up all around the globe.
Pete Warhurst 26:22
So if you’re in Italy, and you see an antique set or whatever that you want to buy or whatever it is something large, and you want to buy it and ship it back, you just order a pod and Italy it’s a shipper to Wargo Sure, right?
Pete Warhurst 26:37
That was so the vision, it still can be the vision.
Pete Warhurst 26:41
But the next problem was okay, I can cross the borders. How do I get my container across the ocean? Right? So we opened up Australia. And when I sold the business, we had all of Australia up and running.
Pete Warhurst 26:57
And I did that for two reasons. One would educate us on how to ship across the ocean. And that’s halfway around the world. But the other half of it was that segment of the business failed, nobody would ever know.
Pete Warhurst 27:09
Because it was all the way halfway around the world. Back then and say okay, we don’t know how to do that one.
Pete Warhurst 27:15
But as it turns out, we were able to open Australia, we actually opened a call center there the plan was we had a call center in Clearwater, one in Dallas, one in Australia, and I figured I’d do one over in the UK or whatever it is the sun went.
Pete Warhurst 27:31
So with the call centers, open and closed, sure active and stuff that all comes from my SAT software background. I had those. With that background, if you think about what portable storage and moving are, it’s a lot of logistics.
Pete Warhurst 27:45
Absolutely. Fire and Police and fire and ambulance dispatch are a lot of logistics, getting the right piece of equipment going to the right place. So you know, the pieces just sort of fell into place. And franchisees helped me grow it.
Pete Newsome 28:00
And while you’re making it sound, you know, simple, right?
Pete Newsome 28:04
You’re making it sound like it was just, you know, the right idea. And it’s so much more than that. I know that because it’s like I said it’s something I’ve chased and not achieved and had great. I think I’ve had lots of great ideas over time.
Pete Newsome 28:17
But I haven’t been able to execute that level. And I’ve seen many others in the same boat. And it did you? Did you? You had to learn as you go right, like you’re saying you had to try something and then assess how it worked.
Pete Newsome 28:29
Did you were you reach out to experts and you mentioned logistics Now I happen to know is a pretty big logistics company in Clearwater Tech Data Corporation, you know, in your backyard. Did you tap into folks from there?
Pete Newsome 28:42
Because they had a very large global distribution arm? Or did you just do it with your own team and buildings? Those are very different paths.
Pete Warhurst 28:50
Yeah. I’ve got a couple of things. And the first one is, you know, we all have these great ideas that come along. And we you know, and we have tons of ideas that come along for making money in businesses and things like that.
Pete Warhurst 29:07
And the challenge I think we have as individuals are number one, you have to pick out the right idea.
Pete Warhurst 29:13
And from all the other garbage out there which one is really the homerun right and that’s number one? Number two, you’ve got to have the guts to go for it right and chase it and stuff.
Pete Warhurst 29:25
The other one I have is I surround myself with people smarter than me. My staff isn’t smarter than me and their respective areas. Why do I need them if I know the answer and they don’t?
Pete Warhurst 29:36
Why don’t why do I need it so I surround myself with a lot of highly skilled talent one of which was a gentleman that was a logistics who came from all over Orlando it’s I can’t think of the name of it I’ll think of it but it was it’s a distribution company and stuff.
Pete Newsome 29:51
It wasn’t Jeff, was it?
Pete Warhurst 29:54
Yep, it was. Now can I add a talk to those guys?
Pete Warhurst 29:57
But anyway, yeah, there’s a lot of people have smart people out there that can help you build a business and you can’t hire them all out of the gate because you’ll go broke dead broke, just paying, you know, salaries and stuff.
Pete Warhurst 30:09
But as you, as you’re growing and you’re expanding and you’re taking on newer and bigger challenges, hire the right people that will help you walk through that, navigate through that.
Pete Newsome 30:19
I’m gonna take advantage of having you here right now.
Pete Newsome 30:21
So apologies in advance for this next question. But, you know, I’ve recently started my second business which is engaged, which is, which is why we’re on this podcast today. And I believe it’s, it’s, it’s a potential homerun.
Pete Newsome 30:34
Now, I believe it is sure as I’m sitting here, but in order to achieve that, I have to sacrifice a lot. And, you know, I have to take a huge risk, a huge risk worth it or play it safe.
Pete Newsome 30:48
You know, how do you balance that out?
Pete Newsome 30:50
Where, you know, because, look, I’m 52 Taking a risk now is putting, it’s not just me when I started my first business, I remember having a conscious thought, hey, I do this for a year after I quit my job. If it doesn’t work. I’m back to working for the man in the same place.
Pete Newsome 31:04
I am, right, I didn’t have as far to fall. It further falls now. But I know a lot more. And the idea is infinitely you know, it’s something that I wake up every day thinking about and go to bed thinking about.
Pete Newsome 31:16
But how do you mitigate that risk? When you think you know, how do you weigh that out? Did you ever have to face that?
Pete Warhurst 31:23
Oh, yeah. Oh, yeah. I mean, I sold that software business. And it did. Okay. I mean, it wasn’t it was a home run for me at my firefighter.
Pete Warhurst 31:33
Now. Relatively priority, right? Yes, it was a home run for me. I wasn’t Bill Gates, you know, but I put a wall at risk when I started. Sure. I put it all at risk. It did. Okay. I was younger have 40. Right.
Pete Newsome 31:50
But still, I assume you would your lifestyle was one you didn’t want to go backward to firefighter lifestyle at that point, I would assume. Right. So. So that’s, that’s a lot to lose.
Pete Warhurst 32:02
It’s that having the guts to go for it.
Pete Newsome 32:04
Is it really that simple?
Pete Warhurst 32:06
mean, as You sound very convinced that you have the right idea. And it’s a home run, just have to have that fortitude to keep plugging along and move it move the ball up the hill. Yeah.
Pete Newsome 32:17
And that’s, uh, you know, I think so many people probably don’t take that step in the first place for that very reason, as I’ve sort of alluded to earlier, I personally don’t think the world really encourages you to quit your job and to go take a risk, you know.
Pete Newsome 32:30
And I remember when I first did that, I was in a good spot working for a large company. Ironically, a spin off of 18 T. So I come from that world to I sold enterprise call center solutions, and I made lots of money and life was good.
Pete Newsome 32:42
And I and I just had this idea that didn’t go away for 10 years.
Pete Newsome 32:46
And I thought, If not now, when, and I remember telling my wife, you’ll appreciate that she was pregnant with our third child at the time, I said, I think I think I’m finally going to do it. And she’s like, well, just don’t be stressed when the baby comes.
Pete Newsome 32:58
And that’s been a running joke for 18 years now. Because I’m like, I’m going to be stressed no matter what when my third child is born.
Pete Newsome 33:04
So I may as well be stressed about putting fate in my own hands. But you know, it’s different it’s, it gets different each time I think.
Pete Warhurst 33:13
You know what? It’s not that different, right? I mean, yeah, you rolled the dice, and you put a lot of your net worth into your career and your future and your family and all that.
Pete Warhurst 33:23
But you’re convinced it was the right thing. And that’s what I that’s where I started. I said make sure it’s the right one. We all have great ideas.
Pete Warhurst 33:30
I got another 50 ideas. I bet you do. In case any of them. Okay. But this one, this Red Rover, I couldn’t let it go.
Pete Newsome 33:39
Yeah, so let’s talk about that. So you’ve you sold pods for more money? I mean, what I have to ask so before we get in, remember, what’s the first thing you did?
Pete Newsome 33:49
And what did you have to do something crazy? I mean, the number you know it’s public, right? You don’t mind if I say it to you? For $430 million. Is what the pod sold for?
Pete Newsome 34:03
Put all that in my pot. You didn’t get off course. Right. But I did. Okay, let’s say you did. Okay. Okay, from that deal? What do you do first? What do you do after?
Pete Warhurst 34:14
You know, I was already living a pretty nice life. Yeah. Okay. I’m a pilot. I fly around in private planes I did back then I do now.
Pete Warhurst 34:28
And you know, I had a nice house on the beach here and I have had a nice house in the mountains. Got it.
Pete Warhurst 34:34
Okay, so when I travel wherever I wanted to travel, so it wasn’t that life-shattering you know, or altering for me it was it just afforded me the luxury to continue doing what I was doing right.
Pete Warhurst 34:48
And I knew I could do that for the rest of my life and live a nice life. So but going into it, as I say I put everything I had into this round Right?
Pete Warhurst 35:01
And, you know, so I had a lot of sleepless nights and I didn’t have any babies to cry in that I had to worry about, but a lot of sleepless nights.
Pete Warhurst 35:12
And you know, I had, amazingly I would shoot a text or back then was Blackberry, I guess, something that somebody three o’clock in the morning just because it was on my mind, and I figured they’d read it when I get up.
Pete Warhurst 35:23
My staff was the same way they were emailing me back. And before, you know, we were all up just chatting and stuff like that.
Pete Newsome 35:30
I mean let me ask you about that a little bit is that I was listening to a podcast a couple of weeks ago, and the guy who did it was invited by Elon Musk to go out and interview him.
Pete Newsome 35:41
And this is a guy who came to us, he lives in Florida, I flew out to California.
Pete Newsome 35:45
And the first night he got there, Ilan had to cancel, you’re too busy.
Pete Newsome 35:48
And then so we went back the next day. And the way he told the story is that he was waiting for hours and hours. I don’t know what time the interview was supposed to begin, but he didn’t get to get into Ilan’s office until 2 am.
Pete Newsome 35:59
And as I’m hearing the story, and Ilan, your work ethic is legendary from everything I hear.
Pete Newsome 36:06
And it kind of takes that doesn’t it? I mean, you know, where, and it’s a, it’s interesting, because as you build a business, you have to do that, and you don’t think about doesn’t feel like work. It’s not a thought you just do it.
Pete Newsome 36:18
And I tell everyone freelancing is becoming very commonplace now, and it’s in, it’s growing.
Pete Newsome 36:24
And I’m a big fan of the freelance market and working that way. But it takes a special you have to be disciplined and have the right work ethic, it is not for everyone. But how did you find others to do that with you?
Pete Newsome 36:38
Because you know, that’s a hard thing. I mean, it’s one thing for you to do it, but to get others to do it, too. It was it’s a whole different deal with
Pete Warhurst 36:46
I think it’s contagious. If you set the example, you set the culture and you set the expectations and stuff and you reward those, you know, that helps you get to where you need to get, and but I think I really do think it’s contagious.
Pete Newsome 37:01
Do you think that’s harder to come by today than it was when you were building pods?
Pete Newsome 37:04
Because I do and just somewhat Incidentally, one of the reasons I started thinking zengig was needed is because I think there’s we’ve almost gone too far culturally with not realizing that success is a product of hard work.
Pete Newsome 37:21
Success is a product of risk and effort over time. And that’s why a story like yours, to me, is so meaningful. You didn’t start off at the top, you had to climb the mountain, and no one was going to do it for you.
Pete Newsome 37:33
But, you know, generally, there’s been generational and societal changes that make that work ethic, not collectively, not what it used to be. Right. And I am sure you know that too. So today, it seems hard.
Pete Newsome 37:46
I mean, do you think you’d have that? Do you see that now with with with Red Rover?
Pete Warhurst 37:51
Absolutely, absolutely. You know, I have a very, very sound team. You know, I was fortunate, I live in Orlando. Now I commute to Tampa and Tampa. Okay, start the business because I had success here.
Pete Warhurst 38:05
And I knew I had some investors that would want to invest in this. But I also knew they had a huge employee base here that I still had relationships with and reputation with and stuff.
Pete Warhurst 38:16
But yeah, they today’s society, my senior team is sort of the old school, you know, they have to put in the sweat and things like that.
Pete Warhurst 38:27
But with, you know, working from home and COVID and meetings, like we’re having right now, right?
Pete Warhurst 38:33
Tell telecommunications and stuff that people are remote and I don’t care what you say if somebody’s working from home and the baby’s crying.
Pete Warhurst 38:41
The customer that they were supposed to be talking to just took a second seat, right, they got up and they went and take care of the baby and so it takes a certain discipline to be able to do this and then I think we’ve empowered the employees to say, Okay, well I’m having a bad day.
Pete Warhurst 38:57
Today, I’m gonna start working again on some websites. And also history job, let me put colons and I’ll just throw a hand grenade in and see if I can get a job with one of these guys.
Pete Warhurst 39:06
And they’re offered $20 More whatever it is, and, and they bail on you, there’s no loyalty back, you know, back in my parents, they you know, you got a gold watch, because you put 30 years in the business and you gave your heart and soul to that business.
Pete Warhurst 39:20
And you were rewarded with a golden watch and you took a lot of pride in being with the same company for that long, right?
Pete Warhurst 39:27
And the employers you know, took the pride in saying my employees stick with me they know we treat them well. And so you don’t have that today to your point you just don’t have it today.
Pete Warhurst 39:37
You know people jump from job to job and yeah, just stepping stones, right?
Pete Newsome 39:43
I just did a podcast actually we put up a blog on the website just a couple of days ago about is that bad is a red flag.
Pete Newsome 39:52
And I was on my mind because I saw one of the job boards one of the big job sites of course are only paid when when When there are vacancies, right, so of course, they’re gonna have to say, No, it’s not a red flag.
Pete Newsome 40:05
And after two decades and staffing and placing 1000s and 1000s of, of employees and working with hundreds of hiring managers, I can tell you without exception, it is a red flag.
Pete Newsome 40:15
There isn’t. I’ve never had a hiring manager, you know, say, Hey, I like resumes where there’s no longevity. There’s never, that has never been a thing.
Pete Newsome 40:25
And so, you know, the, what we’re trying to do was send gig, and again, why a story like yours is so important. Because we have to share, not what young professionals want to hear, but what I believe they need to hear.
Pete Newsome 40:39
Which is success doesn’t happen overnight, and you’re gonna have bad days, and you grow and improve by dealing with adversity, not by running from it.
Pete Newsome 40:47
And it is so easy. Just like you said, it clicked 10 times on a website and you apply to 10 jobs. And we know that there are lots of jobs out there.
Pete Newsome 40:56
And that’s, that’s easy to do. But I think I think it doesn’t serve the individuals well. And that’s my concern with it, you know because they’ll say, look, the employers aren’t loyal either.
Pete Newsome 41:08
And I don’t think it’s that simple. Right.
Pete Newsome 41:11
I think I think businesses have to make decisions, but there are individuals that are extremely loyal, and it is personal to them, as managers and directors, and even executives and owners, but I think that’s been blurred, you know, because of just bad information that’s out there.
Pete Newsome 41:27
And the easy answer, right? I mean, that’s kind of how I think of it.
Pete Warhurst 41:31
Yeah. I mean, as one of these employees that jump from job to job to job, you’ve never seen anything through how do you ever get a sense of accomplishment? How do you contribute?
Pete Warhurst 41:42
Yeah, I mean, you’ve worked here for two years, and he did a little something, but you’ll never be remembered or recognized. And I don’t know how you feel good about yourself, if if you don’t see something through or commit yourself to a project. So it’s a different culture
Pete Newsome 41:59
It is a different culture. So now you’re back in the fray, you chose to do this. And you said you didn’t want to do it, they made you do it? They wouldn’t, they wouldn’t listen.
Pete Newsome 42:13
And so was there a moment where you had to kind of sit back and say, okay, because you, you know what you’re committing to right?
Pete Newsome 42:20
When you decide to take this step. It’s not an insult insignificant decision, in terms of commitment and effort. And I’m sure at this point in your life, if you’re going to put your name on it with your reputation history, you’re going to make sure it works.
Pete Newsome 42:34
And that’s a huge commitment. What was the ultimate catalyst for you said kind of said, You just couldn’t let go was at it.
Pete Warhurst 42:41
Yeah, you know, you can only play so much golf, and you can only do so much fishing or flying or whatever it is.
Pete Warhurst 42:46
And, and, yeah, the more I thought about it, and the more people I’ve talked to about it, I was just convinced, right, I was convinced it’s the right thing.
Pete Warhurst 42:55
As I said earlier, we pods is a great company, and we did a lot of things, right? But, you know, times have changed. Our culture is changing every day.
Pete Warhurst 43:07
COVID comes along, and people working from home and people want to take on well, you know, technology has empowered us to take on more sales and stuff.
Pete Warhurst 43:14
People don’t want to talk to people in a call center, they want to do something. So you know, all of those things that we did at pods that we could have done better or can be done better today because our lifestyles have changed is sort of what we’ve rolled into this role.
Pete Warhurst 43:32
Red Rover, you know, we, we empower the consumer that just got on the phone, typing an order, drives up to a lot, gets into access to the gate, gets in the truck, drive the truck home, literally push one button and the container comes off the truck releases itself when the truck comes off the truck, puts itself in your driveway, and then puts it back and he brings the truck back.
Pete Warhurst 43:53
We didn’t charge you for the truck, you get the container at your time, on your schedule at your convenience, and put it exactly where you want it.
Pete Warhurst 44:00
And it didn’t cost you a dime, you know, with pods, and that’s a three to $500 series of events to have the deliveries and the pickups and stuff.
Pete Warhurst 44:09
Ours is for free. But you’re doing the driving.
Pete Newsome 44:12
And but at your convenience at your choosing which is I mean, did you I mean, again, just like when you describe, your idea for pods, it sounds so logical.
Pete Newsome 44:24
And yet you’ve presented it to the people who had the opposite you were already you know, halfway there, right? And chose not to do it. Why do you think no one’s thought of that before?
Pete Newsome 44:34
I mean, is it you know, there are other big industries now.
Pete Warhurst 44:38
I do think there are people that just sort of plug away and do their assignments and things like that. People know, no pun intended to think outside the box.
Pete Warhurst 44:49
I’m one of those guys that I just anything I look at I think how can I do that better and you know, at the end of the day, the delivery side I have our pods business back when I owned it.
Pete Warhurst 45:02
And I can sort of confirm this with the CFO, their 20th anniversary that I did a little speech, the 20th anniversary and they didn’t pods doesn’t make any money on the delivery side of the business.
Pete Warhurst 45:15
I mean, they make it here, but they lose it there. And it’s more of a breakeven huge headache. Sure drivers show up late, they put the container in the wrong place, they crack the driveway, they run over the mailbox, all of these things.
Pete Newsome 45:26
They’re relying on individuals at that point, right?
Pete Warhurst 45:32
And the staffing guy, often consumers paying three to $500. I just took all that away and said, Listen, I’m not gonna tell you, here’s the truck, come get it, it’s sort of a blend of U haul and pods, right?
Pete Warhurst 45:44
Sure. You drive with a portable container on it. And we engineered, we have two styles of trucks, one’s got an electric ramp that goes around and lets you lower the ramp in front of the door anywhere around the side of the container.
Pete Warhurst 45:57
And the other one literally picks the container up and sets it in the driveway.
Pete Warhurst 46:02
And you bring us the truck back.
Pete Warhurst 46:04
And it’s there for as long as you want when you want to pick it up and bring it back to us. Are you done with it, you get the truck again, you back up to it, we push a button and it picks it up and brings it back.
Pete Warhurst 46:13
Nobody else in the world can do that. Okay. And I think that’s what Americans and especially the, you know, the millennials and stuff, that’s what they want. Today,
Pete Newsome 46:22
it’s a better way. I mean, it’s efficient, it’s clean, it’s quick. I mean, these are, your technology is giving us, you know, convenience and comfort.
Pete Newsome 46:33
And that’s what you’ve delivered with a solution that I just know that anytime you’re dealing with drivers and moving things, convenience and comfort, it’s not what come to mind, right?
Pete Warhurst 46:49
And you just, you’ve solved all of which is Microsoft perspective is if you run over your mailbox, I say, Hey, is I’m sorry to hear that I hope you didn’t hurt my truck, rather than Oh, I’ve got to come out and fix your mailbox, right?
Pete Warhurst 46:59
It’s just, it’s just a complete game changer. We actually are offering a full spectrum that will drive a truck. Yeah, there are people that are intimidated by but they’re smaller than u haul trucks.
Pete Warhurst 47:12
I don’t know why we have backup cameras and lane departure and emergency braking and all these things in these trucks. Now they’re all brand new.
Pete Warhurst 47:19
But people don’t want that. So we’ll do delivery.
Pete Warhurst 47:22
So you can go from doing the entire process of coming, getting a truck, taking it home, loading the container up, and bringing the container back to us. And you know, it goes into storage.
Pete Warhurst 47:32
And you can do the entire thing. Or you can go to the other end of the spectrum and say, I don’t want to touch the thing I want you guys come to do it.
Pete Warhurst 47:40
And we’ll have a truck delivered to you with a crew to pack your stuff, wrap your dishes, all this stuff, whoa, the container and put it back.
Pete Warhurst 47:47
So anywhere in between if you want to do all that, but the heavy stuff you’re completely due to a solver, but you can’t lift up the gun safe or whatever it is.
Pete Warhurst 47:57
We’re all your money in New York, you’re safe. You say come and I want you guys to come and just do the six heavy items for me.
Pete Warhurst 48:06
We’ll do that we’ll send out a crew when you’re ready for us. And we’ll just do this sucks me out. And so nobody else offers that’s full spectrum.
Pete Warhurst 48:12
And nobody else has a truck that the consumer can drive and offload a 10,000-pound container in the driveway.
Pete Newsome 48:18
Again, it just makes sense.
Pete Warhurst 48:24
Not a hard sell. No one understands it right now.
Pete Newsome 48:28
Are you going through the same model? Then? Are you going franchise model again, this time?
Pete Warhurst 48:32
Who are you know, we’ve already opened up 15 markets, I’ve got a great partner in Oppenheimer out of New York financial institution that in New York, I’ve got a great partnership with them.
Pete Warhurst 48:46
I’ve raised a lot more money than I raised the pod.
Pete Warhurst 48:49
So we’ve got 15 markets open, but to open the entire US and maybe Canada and things like that on a balance sheet is a massive, massive requirement.
Pete Warhurst 49:00
So I have people that call me every day and say I want to invest in a company I want to invest. Well, the way you can invest in a company is you buy a franchise. Sure. Right.
Pete Warhurst 49:08
And you, you build your marketing, yeah, you capture some of the longer distances that help the brand and help all the other stores that are open.
Pete Warhurst 49:18
When we exit when we have an event or something. You can tag along with us and get 70% of our multiple yon exits, which is a better multiple than you’ll get any other time.
Pete Warhurst 49:29
And yeah, that’s how Pods has grown since I sold the business. So we had buybacks and roll-up clauses in the franchise agreements, and they’ve been buying back those 110 franchises that were out there and now it’s 99% company.
Pete Newsome 49:44
I wasn’t really interested in that. Okay. How many franchises Do you have? What do you have so far? How many franchisees?
Pete Warhurst 49:51
We don’t have any we just started franchising in January and did okay contract negotiations for three markets out West we got a couple we’re not in negotiations with EPA.
Pete Warhurst 50:03
We have people looking at things like entire states or multi markets you know large area developers type things I’m convinced the first one is always the hardest right first franchises are the hardest shore.
Pete Warhurst 50:17
Once we get the momentum on their belt that I’ll have people waiting outside my door and our network will build and the value in the brand will build and you know, I’m gonna be knocking on pod store and I wanted to this business and I want to pitch it the podge pods.
Pete Warhurst 50:32
I was thinking to myself, you know, this is really a business that will go after U haul. Sure you can use the truck for free with absolutely all the alternatives and you got to pay for the truck and then pay for it from the mini storage and unload it. I’m giving you the truck for free.
Pete Warhurst 50:48
I’m thinking this is a huge opportunity for somebody to grab this and really shake up the U haul site I think we’ll get a lot of pods customers because it’s a cheaper solution and you don’t pay for the delivery and things like that and it’s a convenient solution.
Pete Warhurst 51:04
But you know we dropped I dropped pods between full-service movers and truck rentals. I’ve dropped Red Rover between pods are all affordable storage companies and
Pete Newsome 51:16
smart it’s so smart How many do you have a sense of how many Utah U haul trucks there are out there? I haven’t got a clue.
Pete Warhurst 51:27
Yeah, we’re gonna have a ton of them but times have changed I think we’ve introduced a new product at the right time.
Pete Warhurst 51:36
The housing market was was at a peak when we started Yeah, then started the business and stuff and it’s slowed down but we don’t see ourselves slowing down.
Pete Warhurst 51:46
And we’re going into Moon season that’s April May to September you know, type timeframe we’re going to the moon season we’ve got over 1000 lines between our markets now and as people come on duty or on duty on online we’ll have more lanes and so
Pete Newsome 52:05
it’s so exciting now I have to put you on the spot for a second time to have you live and I’m recording this will you come? Can I have you can interview again in a year and get an update on where you are because now I’m invested in this fool and now that I know I’ve been put on then you full well I invest in?
Pete Newsome 52:27
Can I put you on the spot and invest in zengig but no, I mean it. Well, that’s the last question. I’ll ask you from a franchisee standpoint, I, don’t know, truth be told a whole lot about franchises.
Pete Newsome 52:41
But how much experience and knowledge you have to have in order to set yourself up for success as a franchisor campus can be as simple as just writing a check.
Pete Warhurst 52:51
It’s not that simple. But we do a large majority of the call for all the calls coming into our facility. So we do all that we do all of your logistics for you.
Pete Warhurst 53:02
All your scheduling on we do all your collections, you keep your own balance sheet and p&l, you know but that’s all on QuickBooks and it’s all set up a chart of accounts and Everything’s all set up for you. Yeah, we had 110 franchisees a pause and we didn’t have a single failure every one of them walked away multimillionaires.
Pete Warhurst 53:23
Wow. I believe that the best franchise programs and the most successful franchise programs are those that are fair to both sides.
Pete Newsome 53:33
Pete Warhurst 53:33
I know there’s a lot of give and take in the franchise world and if you’re gonna be a franchisee you need to understand that there’s a way in a methodology to do things and we’re going to teach you what that is.
Pete Warhurst 53:44
If you won’t be an entrepreneur and go off and do everything your own yourself, then that’s great, you know, go off and be an entrepreneur but if you’re buying a franchise, just recognize that there are processes and procedures and rules around how you grow.
Pete Warhurst 53:58
But yeah, as long as the core philosophy is right as long as it’s fair for both sides, we both win.
Pete Newsome 54:04
And I don’t have the perspective of being a franchisee but I do have the perspective of being an entrepreneur who didn’t think about all of the other things that come along with running the business that you mentioned QuickBooks, just something as simple as that and setting up a chart of accounts.
Pete Newsome 54:23
I knew how to sell staffing and I thought I could do this I was confident enough to do that. I never opened QuickBooks before I didn’t establish but all of those things are necessary it’s not as simple as the surface-level idea or thing that an individual has experienced knowledge execute it is so complex.
Pete Newsome 54:42
And so I’ve always from afar admired the franchise model because it once again just makes sense that you get to combine the best of multiple ideas and areas of expertise which sounds like has been your specialty all along.
Pete Warhurst 55:00
But it is, is a powerful tool. Franchising is a powerful tool, you get the advantage of somebody with local knowledge in Podunk Nebraska wherever it is, okay?
Pete Warhurst 55:12
They have local knowledge of that market, they have friends that they can leverage in, and they can find the warehouse and they can have people that they can put to work that they can trust and stuff.
Pete Warhurst 55:20
So their job is to manage the operations and, and, and the PR with the local consumer and, and do some guerrilla marketing and those types of things, which, as somebody living in Florida is going to have a hard time having those connections and making that so it’s really, it’s really easier for a local to open up in a market that is for somebody to just come walking in and you know, take over.
Pete Warhurst 55:46
So it’s a fun business. It’s a lot of growth left. Yeah. And Potts has been around for almost 25 years, I think. Don’t hold me to this, because I don’t have that record of Intel anymore. But I think they’ll do almost 2 billion in revenue.
Pete Newsome 56:03
And you must be so proud.
Pete Warhurst 56:08
40% margins, and then you put a 10 or 12 Multiple on that, you know, they’re multi-billion dollar companies today.
Pete Newsome 56:13
That’s amazing. I mean, really, it’s so great to know, to be able to spend time with you and hear your story, especially since you’re committed to letting me spend another hour with you later on. So I’ll take advantage and we’ll put this in our show notes, but just so anyone who’s listening can know how to inquire about becoming a franchisee where do they go?
Pete Warhurst 56:36
Well, they can go to our website, you know, redroversoracle.com.
Pete Newsome 56:51
And we’ll put that in our show notes. So no one has to remember that write that down. We’ll have it for you. Well, Pete thank you so much. I mean, this has been like I said, an absolute pleasure and I can’t thank you enough.
Pete Warhurst 57:03
Thanks for having me. I really enjoyed doing it with you.
Pete Newsome 57:05
Wonderful and everyone. Thanks for listening and drive safe