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Becoming Your Own Boss and The Importance of a Positive Attitude

Episode overview

Want to be your own boss? Whether that means starting your own podcast, becoming a social media influencer, author, or even a travel blogger, there are endless opportunities to do so.  

In this episode of the finding career zen podcast, Pete Newsome is excited to interview special guest, Casey Jacox. Casey is one successful guy! But that success didn’t come easy for him. Casey faced a lot of adversity in his life but it never stopped him from achieving his career goals. He believes a positive attitude and the determination to help others are crucial to achieving career zen.  

Currently, Casey hosts a fast-growing podcast called the Quarterback DadCast. Being a dad is one of his greatest passions and Casey hopes by interviewing other dads, he  can share and receive great advice from other fathers.  

In addition to being a podcaster, Casey is also an author! His debut book, WIN the  RELATIONSHIP, not the DEAL, is about authentic professional relationship building. As an elite seller at a publicly traded company, Casey wanted to share his experiences and tips that made him a successful businessman.  

In need of some business strategies, sales skills, or just trying to better yourself as a person? Get to know Casey by listening to his entrepreneurial journey, where you will gain insight on some of his secrets and strategies that could help change your mindset.

Advice for changing your mindset

Find the positives in adversity

There’s always a silver lining if you look for it.

Embrace vulnerability

Be authentic and ditch your ego. We all have gaps.

There’s value in patience

We are what we allow. 

Show up prepared

Document the little things and don’t wing it. Be the person who makes things happen.

Set expectations

For yourself and for others. If expectations are not set properly, trust will be lost and relationships will be harmed. 

Success is a balance

It requires sacrifice. Be a good listener, be a good teammate, and be curious about how you can serve others. 

Additional resources

About Pete Newsome

Pete Newsome headshot

Pete Newsome is the President and founder of zengig, which he created after spending two decades in staffing and recruiting. He’s also the founder of 4 Corner Resources, the nationally acclaimed and award-winning staffing and recruiting firm he started out of a home office in 2005. Pete’s primary mission back then was the same as it is today: to do business in a personal way; with a commitment to zengig becoming the most comprehensive source of expert advice, tools, and resources for career growth and happiness. When he’s not in the office or spending time with his family of six, you can find Pete sharing his career knowledge and expertise through public speaking, writing, and as the host of the Finding Career Zen & Hire Calling podcasts.

Transcript

Pete Newsome  00:14
You’re listening to the finding career zen podcast. I’m your host Pete Newsome. And my guest today is Casey Jacox. 

Pete Newsome  00:21
Casey is a sales and executive leadership coach, and also the author of the book Win The Relationship Not The Deal. He’s also the host of the Quarterback DadCast. And he’s an outside Coach For Limitless Minds. 

Pete Newsome  00:33
Casey, you are a pretty busy guy. 

Pete Newsome  00:34
How are you today?

Casey Jacox  00:35
I’m doing good. Thanks for the opportunity to join your show. Glad to be here.

Pete Newsome  00:38
Thanks for finding the time. I have to say I’m just going to confess this to you upfront. I’m a little intimidated. Which is not normal.

Casey Jacox  00:47
You can benchpress more than me, you shouldn’t be.

Pete Newsome  00:51
And I’m intimidated because you’re significantly better at this than I am and I know that firsthand because I was a guest on your podcast already. So the bar is pretty high.

Casey Jacox  01:01
I don’t know about that. You were great, you were an easy guest. So I think I should be intimidated because you made it so easy on me. 

Pete Newsome  01:08
Well, I’ll take it and we’ll just congratulate each other and say how wonderful each of us is. How’s that?

Casey Jacox  01:14
I’ll sign a ball for you. You sign a ball for me. 

Pete Newsome  01:16
Perfect. 

Pete Newsome  01:17
Well, how’s life out in Seattle right now.

Casey Jacox  01:21
We’re healthy, we’re busy. We got kids. My son just wrapped up his sophomore season in golf, my daughter is getting ready to ramp up her summer of AAU basketball. 

Casey Jacox  01:32
I am hopeful, I’m preparing for my own golf season. 

Casey Jacox  01:36
I am enjoying this entrepreneurial journey that I’m on and just wake up. Wake up, every morning I start with gratitude and just thankful to be alive and get a chance to compete and get better each day.

Pete Newsome  01:47
Well, I was so interested when we first spoke that you seem to have so many things going on, in addition to being a very active father. And I think one of the things that you’re very involved in, you know has to do with being a dad. 

Pete Newsome  02:03
So let’s start with that if you don’t mind and talk about the podcast and you know, what’s the story behind that and your purpose for starting it in the first place?

Casey Jacox  02:12
Yeah, so I ran an internal podcast at K Force before I left back in March of 2019. 

Casey Jacox  02:18
And then I knew I wanted to start a podcast. Well, I wasn’t sure what it was going to be I knew I want to do something around dads and then I said, I think Quarterback DadCast.

Casey Jacox  02:26
Something about being a quarterback a leader of a team kind of like the leader you’re home with others a metaphor we could play. 

Casey Jacox  02:31
And my good buddy, Ty Nunez was one of my best receivers. I played with Central Washington uncle Rico moment right there. He literally came to my house and I said let’s work I’m coming over, we’re gonna get this thing going. 

Casey Jacox  02:45
And next thing I know, you know, I had about 10 episodes recorded and then I launched it and I look back now, we’re on season three. I got episodes booked through August right now. 

Pete Newsome  02:57
Oh, wow nice.

Casey Jacox  02:58
Two sponsors, but the goal is really, it’s selfish for me. 

Casey Jacox  03:03
I get free therapy out of every dad I talk to. The goal is for me to share openly my gaps, my challenges things I’m working on as a dad because we all have them.

Casey Jacox  03:12
So that we become more relatable whether you’re the CEO of 4 Corner Resources, the former replicate for us, Rick Rizz the Mariners play by play guy, to Michael Gervais, who’s Pete Carroll’s business partner, to anybody, right. 

Casey Jacox  03:27
I’ve interviewed a lot of really cool people. But in the end, we’re all dads and our kids could give to you know what, what our job is. 

Casey Jacox  03:34
They just, does dad love me, does he? Does he teach me how to do things? 

Casey Jacox  03:38
And for me, it’s just so fun. Like, you know, like we’re having a conversation today. But with the microphone, and the headset, are making this habit. 

Casey Jacox  03:47
And my goal for my podcast is to get dads to open up not just about sports and weather.

Pete Newsome  03:52
Yeah, and you find time to do that as a result of the podcast, you think it would be something that we would do naturally, because it is so appealing, we get so much out of conversations that have some depth to them. 

Pete Newsome  04:09
But I rarely have those kinds of interactions with people, it’s hard to find time to do it. 

Pete Newsome  04:14
So there’s some irony there and probably something that a psychiatrist or psychologist should study is that we’re having these conversations in a working forum, so to speak, and they’re more meaningful than most of the social conversations we probably have throughout the week, right?

Casey Jacox  04:30
Yeah, totally. And it’s a reminder to slow down, it’s a reminder that you know, those if there are dads listening to you that sand in the hourglass is just speeding up. 

Casey Jacox  04:40
I mean, I can’t believe my son just turned 16 and got his license recently and I’m like, holy hell, how did that happen? You know, my daughter’s in 8th grade, I’m gonna have two kids in high school next year.

Pete Newsome  04:49
Well, it happens and it’s cliche, but we all seem to experience that same realization too late. 

Pete Newsome  04:59
That It flies by, my oldest just graduated from college, and talk about a weird feeling, you know, where I could always say, well, I’m not old yet because my kids are still in school. 

Pete Newsome  05:11
And now I have my child is an adult. And that’s hard to reconcile for me.

Casey Jacox  05:16
Totally. 

Pete Newsome  05:17
I don’t feel old enough to have an adult child. 

Casey Jacox  05:21
Yeah. 

Pete Newsome  05:21
So you mentioned something I do want to jump on. And, you know, I want to get back to the podcast a little bit. 

Pete Newsome  05:28
But you’ve been extremely successful in your career, you were at K Force for I believe, 19 years? 

Casey Jacox  05:36
Just, you know, just shy of 20? 

Pete Newsome  05:37
You were their number one sales rep. 

Pete Newsome  05:39
And for anyone who’s not familiar with K Force I certainly am.

Pete Newsome  05:41
Because they’re a staffing company, but one of the largest that exists that multibillion-dollar company, and you were the number one rep consecutive years, which is a really impressive claim to something that is a significant achievement. 

Pete Newsome  05:57
I mean, I have a deep appreciation for that. 

Pete Newsome  06:00
Do you think your kids realize how successful you were? Or are still I mean, do they have any appreciation for that?

Casey Jacox  06:08
I think they know that dad did a few things in his job. I don’t ever talk to them about it. They know that dad has a podcast and know that dad wrote a book. 

Casey Jacox  06:19
I think that’s kind of cool. 

Casey Jacox  06:22
They don’t ask a lot of questions, as they’re getting older like my son starts to understand. 

Casey Jacox  06:27
But I think it’d be more impactful for my kids when they ask me questions. Versus me saying, hey, let me tell you how cool your dad is. Because they’ll be like your a tool. No, thanks. 

Pete Newsome  06:38
Well, they are at that age, right? They’ll come around eventually. 

Pete Newsome  06:42
But you rose, you did a few things, in that 19 years that without even asking you what I know you had to have done was to walk a minefield through a corporate setting where someone like me my mouth is way too big to ever not make the wrong person mad say the wrong thing at the wrong time. 

Pete Newsome  07:03
It made it really does take special skill to do that. 

Pete Newsome  07:06
And you rose through the ranks to a very high executive level with a very successful large company, after you were already achieving that success, the sales success. 

Pete Newsome  07:19
So what do you attribute that success to along the way?

Casey Jacox  07:24
My parents, and my coaches, instilled humility, and I learned the power of the word vulnerability through a massive injury I had in high school, which prevented me from playing Division One or division or bigger division one to play football. 

Casey Jacox  07:39
I broke my foot in four spots. 

Casey Jacox  07:43
I didn’t play football my senior year in high school. I beat out a kid who was more athletic than me my junior year had a pretty good junior year. 

Casey Jacox  07:49
Then I went to a couple of camps. Went to the University of Washington camp, and won an award that I did not anticipate winning next. 

Casey Jacox  07:56
I’m on their recruiting radar this is back in 1993. 

Casey Jacox  08:01
The last play of our jamboree is the notice like a mini practice game before the real season starts. 

Casey Jacox  08:07
I remember I got put in for the last play for every surpassing place they’ll remember it, Lee Wright and Andy Reed.

Casey Jacox  08:15
Snap came to a little slow nose tackle dove through the gap pin on top my shoe I couldn’t move I got into a catcher stance defensive end came around blast me feel like the tongue of my shoe flew off. 

Pete Newsome  08:26
Wow!

Casey Jacox  08:26
Broke four bones immediately and was in surgery two hours later. The world goes on, the world moves on, the guy I beat out my junior year who’s gonna play tight end he now has to play quarterback. 

Casey Jacox  08:37
I’m a captain. I’m sure not acting because I’m feeling down I’m selfish. I’m hoping he plays badly. Deep down. I don’t want that it was all about me.

Casey Jacox  08:44
I was selfish, I was 17.

Casey Jacox  08:47
Pete went on to set our single-season passing yardage record. He took us to the state playoffs for 7-20 years and he was named second-team all-league quarterback and I had to watch. 

Pete Newsome  08:55
None of which made you feel better? 

Casey Jacox  08:57
No. 

Pete Newsome  08:58
The opposite, right?

Casey Jacox  08:59
No, but the beauty of the story that I get inspiration from every time I tell it is about three games in the season. I finally went to my coach and I said coach, he’s  Marty Osborne, still, I mention in my life today. 

Casey Jacox  09:13
I said I’m embarrassed by my behavior. 

Casey Jacox  09:17
He’s like what do you mean? I said I’m a captain I’m not acting like it. I’m so Shane’s, like, teammate I like him. But I wanted to play badly because this is my team. I worked so hard. 

Casey Jacox  09:25
I need help. Like I just came from like just asking for help. 

Casey Jacox  09:29
And he said I’m so proud of you. 

Casey Jacox  09:31
I’m like, why are you proud of me? I didn’t do anything. 

Casey Jacox  09:33
He’s like, the fact you have the courage to come to tell me all these things. This is awesome. 

Casey Jacox  09:36
I said, how about you? He’s like, he looks around. He goes how about you go to the booth and you’d be my offensive coordinator? 

Casey Jacox  09:43
You know this offense better than I do. 

Casey Jacox  09:45
I was like what? He goes seriously, I want you to go up in the booth on game day and you’d be my offensive coordinator. I’m like, and immediately when he said that it was like a vacuum suck the energy out of me. 

Casey Jacox  09:54
And now I had a purpose, I had clarity, which is why coach Osborne is such an amazing leader. 

Casey Jacox  09:59
At that moment, I think it prepared me for, yeah so I was a great seller one year, who cares, get back in the huddle, do it again. So I had another great year. 

Casey Jacox  10:08
Alright, you have made a big plan third down, get back in the huddle, and do it again. 

Casey Jacox  10:11
That feeling of it can be taken away from me. And then as you know, the staffing business, consultant, whatever staff or consulting services, in our world, we lose budget quickly. Right? 

Pete Newsome  10:22
Yes.

Casey Jacox  10:22
The client might layoff, 50 contractors overnight. Great, what are you gonna do you throw two picks in the first half, get back in the huddle, and do it again. 

Pete Newsome  10:28
That’s right. 

Casey Jacox  10:29
All those mindset, things I had to get really good at through repetition prepared me for that run at K Force. 

Pete Newsome  10:36
So I knew I knew the story of your injury from and we bonded over that when we first connected and our mutual friend Patrick, Sir Meyer, who thought we should connect, you know, hit the nail on the head.

Pete Newsome  10:47
Because my son, who had aspirations and a lot of potentials to play college football at a high level, had back to back ACL tears and had to learn patience and deal with a lot of things that most kids in high school, I would say probably shouldn’t have to deal with. 

Pete Newsome  11:07
And typically do not. 

Pete Newsome  11:08
But we know that there’s a benefit on the other side of that, what I didn’t know if your story was, one how you turned that around, and you had the gosh, what is an extremely unique mindset to go to your coach and acknowledge the way you are feeling. 

Pete Newsome  11:29
Because I know that feeling.

Pete Newsome  11:31
Yeah, I will confess that as my son was not able to play, I didn’t cheer for the team quite as hard as I did before. 

Casey Jacox  11:38
Yeah, totally.

Pete Newsome  11:39
I would sort of internalizing that and say this. That’s an irrational feeling. 

Pete Newsome  11:47
But I was there, I wanted my son to have success, right?

Pete Newsome  11:50
The fact that the team was succeeding was a distant second, but also the way your coach handled it, which is amazing. 

Pete Newsome  11:59
Because I think more often than not, I mean, well, I’ll make a stronger point. In almost every case, the player gets to be put on the shelf and forgotten about because your value to the team was what you could deliver on the field. 

Pete Newsome  12:15
That now isn’t an option. And so you’re not important anymore. You’re irrelevant. And I saw that happen with my son and it hurt. 

Pete Newsome  12:25
It kind of pissed me off, though, because I couldn’t do anything about it. Right? I was frustrated. And that coach to take that step. 

Pete Newsome  12:35
Wow. 

Pete Newsome  12:35
Well, I mean, that’s a really cool part of the story that I’m glad you told because what an impact that had to have on your life.

Casey Jacox  12:43
Oh, it’s dramatic. 

Casey Jacox  12:44
I still talk to him to this day. I actually interviewed him on Season One. People want to find it coach Marty Osborne was a little I’m gonna put them on blast a little bit of a little Chatty Cathy. 

Casey Jacox  12:53
I bet he’d like to rerecord and slow down. He was so amped up and excited. But he was the reason one of the reasons I got to play in college because he was a quarterback at Central Washington in 81′ or 82′. 

Casey Jacox  13:05
And he said this guy’s got no film. He won this University Washington football camp, they were on the radar. He’s invited to walk on U DUB. He doesn’t want to go there. He wants to play. 

Casey Jacox  13:15
Give him a shot and I was like on 12 depth chart when I got there and started chipping away almost didn’t redshirt my freshman year, the second year, which was my redshirt freshman year I was on a 1995 national championship team. 

Casey Jacox  13:29
And when we got in Jon Kitna was our quarterback. And then I split time my sophomore year with a guy named Ryan Fournier, who’s a great friend to this day. I mean, that’s another story. 

Casey Jacox  13:39
Ryan Fournier was a fifth-year starter, a fifth-year guy. 

Pete Newsome  13:42
Wow.

Casey Jacox  13:43
Waited five years to play. And I get there and I chip away at a starting job. So he waits five years, and all of a sudden the skinny little punk comes in halfway through the season, I come off the bench in the second quarter and throw for 333 and four touchdowns. 

Casey Jacox  13:57
And we were down 28-six, we get in the shootout. And Ryan Fournier was one on my book launch team. 

Casey Jacox  14:04
He’s a successful CEO of the insurance company and was able to start two years but I guess the reason I’m sharing all this stuff, all these journeys that we go through in life, that people that you’re probably audience are gonna go through. 

Casey Jacox  14:15
When challenge happens when adversity happens. Don’t say oh, what would we say? Well, yes, this happened. Let’s find the positive let’s seek it because always there’s always a silver lining if you look for it. 

Casey Jacox  14:28
It’s not always fun. But it’s we can.

Pete Newsome  14:31
Well, it’s incredibly difficult to see it at the moment much easier with hindsight, much easier with age. 

Pete Newsome  14:38
You probably have some opinions on the transfer portal and what that’s done for college football. 

Pete Newsome  14:44
Where these kids who are almost without exception, the star of their team, probably the star from every field they’ve played on up until the time they go to college, and then they’re just one of many and they’re not equipped for it. 

Pete Newsome  15:00
And now the NCAA is offering them just an easy pass, right? Things don’t go your way. Just go somewhere else. What do you think about that? I don’t like it at all. So that’s my feeling, but I didn’t have to live that life myself. 

Pete Newsome  15:14
But what do you think is the next college?

Casey Jacox  15:16
I think it, I’m sure there are use cases why it makes sense. I definitely don’t want to pass judgment on families going through it, because I don’t know what it feels like to be them. 

Casey Jacox  15:26
But from an outsider’s perspective, I think it sends the wrong message. I think it says you can quit and go someplace else. 

Casey Jacox  15:32
When there’s diversity. I think even like think about the guy kid from Oklahoma that went to USC, which starting in Oklahoma is going to go to USC I think it’s ridiculous. 

Casey Jacox  15:42
Why am I blanking on the guy’s name that the Patriots quarterback who came from Alabama?

Pete Newsome  15:47
I know who you’re talking about but I’m not going to come up with it right now.

Casey Jacox  15:49
I’m blanking. 

Casey Jacox  15:50
But his story is what I love, the why, like he could have easily transferred, this kid backed up, he backed up, Jalen Hertz, waits five years and then lights the NCAA on fire his senior year, crushes it does all these amazing things. 

Casey Jacox  16:04
And he and that’s why he’s had such a good NFL season. 

Pete Newsome  16:07
Sure, yeah. 

Casey Jacox  16:09
I just don’t think it sends the right message. 

Casey Jacox  16:12
Well, you know, and I think its impacts High School recruiting because now colleges and college coaches are going that’s the recruiting there instead of colleges, high schools, I mean.

Pete Newsome  16:20
No doubt. 

Pete Newsome  16:21
And I think it’s, consistent with a lot of things today that aren’t necessarily good for young people and good for society as a whole. Because you don’t learn what I consider to be extremely valuable lessons of patience and climbing the mountain.

Pete Newsome  16:38
When the success of any kind comes easily, in my opinion, or my experience, you tend to think you’re smarter than you are, better than you are. You don’t learn nearly as much as when you have to overcome adversity, you have to fight to win. 

Pete Newsome  16:58
I think of it as an achievement. 

Pete Newsome  17:01
And I think happiness, comfort, and success, ultimately require some sense of achievement. Right? Whenever it’s handed to you, it just lacks meaning. And I say that a lot. I think I’ve already said I think I may have said that in the last interview I did. 

Pete Newsome  17:18
Because I do think about that often. And it’s applicable. We’re talking about college football now. But you can apply that to almost any scenario that exists in life.

Casey Jacox  17:30
So yeah, I mean, think about a sales job. 

Casey Jacox  17:32
So you get hung up on, okay, I’ll go to a different company, or they’re gonna hang up on you over there too. No one’s gonna give you the best account to make $6 million days one, like, you got to go earn it. 

Casey Jacox  17:43
And anything that’s given to someone too easy, it’s never going to last. It might look good from the outside. 

Casey Jacox  17:49
But once that wind blows, the house is gonna fall down.

Pete Newsome  17:52
Absolutely. 

Pete Newsome  17:54
So you mentioned vulnerability, you mentioned the struggles, you had to go through that made you prepared for sales. But there had to be more than that. 

Pete Newsome  18:05
I mean, you were quite literally at the top of your game and a game that is extremely competitive, not only internally but externally. 

Pete Newsome  18:16
Anything else you could share on what you think led to that? 

Pete Newsome  18:19
Because you know that makes you unique? Do you know that?

Casey Jacox  18:23
I appreciate that. 

Casey Jacox  18:24
I think I’ll go back to the sports, I’d never my college football coach said, Casey, if you have to tell in life if you have to tell people how good you are, you’re not that good. When you’re great. 

Casey Jacox  18:34
They’ll tell you. And that will always hit home for me. And I just I never wanted to be the arrogant, a hole that no one wanted to be around. I wanted to be like one of the strongest in the weight room, but no one knew it. 

Casey Jacox  18:48
When people met me like, oh, wait, you’re Casey? Like I was expecting like someone totally different. And I’m like, why? Like, we’re just dudes. We’re just known people. Like I got gaps just like you do. 

Casey Jacox  18:59
And I think I got more inspired by the work humility, I get goosebumps. Don’t talk to me about this, like I get more inspiration from humility, and just creating environments where people aren’t afraid to share where their gaps are. 

Pete Newsome  19:11
Sure. 

Casey Jacox  19:12
It just makes it more fun. 

Casey Jacox  19:13
It makes it more of a culture tight. And I think about like, just the grit of the grit and the competition. Always love, you know, motivated me, which is probably why I’m having so much fun right now in this new world I’m in now I love the thrill of a deal. 

Casey Jacox  19:30
The thrill of winning a person, like winning a relationship, is not a deal when you win people. You got him for life. Right? 

Casey Jacox  19:37
I love that feeling and so, you know, staffing is a very commodity, you know, commodity based business. But I used to always challenge myself. 

Casey Jacox  19:47
It doesn’t have to be I can tell myself those things, or I can prove that it’s not. And when you differentiate yourself and you do the little things like I read about in my book, I think that’s why I had the run that I did and why sustained At the level I did through the ups and the downs.

Pete Newsome  20:02
Yeah, I’m sure there are other industries like staffing. But in that world, we all have the same product, right? There’s nothing unique about that because we all have the potential to offer the same candidates, price is rarely a factor, and the market sets that, we don’t. 

Pete Newsome  20:21
So it really does come down to the individual and the relationship that person is able to develop. I mean, this is sort of a soft way to say it, but I have said for years, it comes down to who you like, who you trust, and who you are used to working with. 

Pete Newsome  20:37
I mean, it’s sort of, you know, as simple as that at times, but liking who you work with, and trusting them is not something that we should gloss over because it has to be earned. 

Pete Newsome  20:49
And it has to be maintained. And once lost, it can never, you can never have it again. And so I know you had to have those things in place. 

Pete Newsome  21:00
But I suspect after a couple of interactions with you at some depth that I think you’re a pretty disciplined, regimented guy too. I would guess, I bet there’s not, I bet you didn’t go into a week unprepared ever if I was betting?

Casey Jacox  21:17
Yeah, that’s accurate. It’s funny, one of them I write about this book, and I wrote a chapter about documentation, which is most salespeople, I say that word and I say CRM they get anxious like I don’t like CRM. 

Casey Jacox  21:28
And I’m like, either you can be one of those sellers who, you can be one of the sellers that says these bad things about CRM or just embrace it. And for me, I think getting those habits down of remembering to document doing the little things each and every time. 

Casey Jacox  21:49
Showing up prepared, not winging it, making practice important, understanding client’s needs, documenting where they went to college, all the things that like are choices. 

Casey Jacox  22:01
But you know, the old Tommy Lasorda Baseball Dodgers, he said, there are three types of people in life, people who wonder how things happen, watch things happen, or make things happen. 

Casey Jacox  22:11
Well, I was always someone that I’m going to make it happen. And I remember one of the guys I worked with, he’s like, gosh, you are like a frickin robot. 

Pete Newsome  22:20
Yes, that’s what I’m picturing.

Casey Jacox  22:21
You know, but to me, it was like, you know, when someone says they don’t have time, and I’m like, wow, you might, that’s I love to hear more about this. 

Casey Jacox  22:30
Because last time I checked, God gives us all 1,440 minutes each day. It’s up to us how we use them.

Pete Newsome  22:37
Isn’t that the weirdest statement? I hear it a lot, I don’t have time. And I always think, okay, I have four kids, I run two businesses, and I watch a lot of TV.

Pete Newsome  22:54
I watch at home missed shows and series and movies, I go to movies a lot. I coach youth sports. 

Pete Newsome  23:01
So actually, I can’t I gotta stop saying that I coached my final basketball game two weeks ago, so I won’t talk about that right now. I’ll get choked up, as you can appreciate, but I have plenty of time. And I know that I’m busier than most people. 

Pete Newsome  23:18
So it is the weirdest and worst excuse people give as far as I’m concerned. Anyway, I didn’t mean to jump on that too much. But it’s on my mind pretty often. And because I hear it so frequently that people don’t have time to do whatever it is they probably should be doing. 

Pete Newsome  23:40
Certainly don’t want to do it and absolutely don’t make it a priority to do it.

Casey Jacox  23:47
Yeah, I think you know, I talk about five swear words. In my coaching I do and people think swear words like you know, MF B S, like the bad ones. 

Casey Jacox  23:57
I’m like, no, my swear words are needed to, should too, want to, have to, and can’t. Right? 

Casey Jacox  24:03
So need to, should too, want to, have to, and can’t all those words do or create anxiety.

Pete Newsome  24:07
Yes. 

Casey Jacox  24:08
There’s no plan. There’s no outcome. There’s no vision. And so like, I always, like when I say those words, I’m like, would you ever start uh, would you ever get in the plane? 

Casey Jacox  24:18
And the captain he or she takes off and they look at each other at hey, you filed a flight plan? Right? Like no, I thought you did. Like, think about the nerves and anxiety you have on that flight? And like yeah, it wouldn’t be good. 

Casey Jacox  24:29
So that’s what you running your life and your business, your flight, you’re taking off of that any game plan, any thought? And so for me, it’s like, I simplify it by just saying either I will or I won’t. 

Casey Jacox  24:38
I’m comfortable with both outcomes. And just focusing on simplifying it right? Well, life is complicated enough. I’m gonna simplify it and just the more I can get really clear on what’s important to me and why it’s important to me and where I want to go. Life slows down. 

Pete Newsome  24:56
Well, it’s safe to say you have a level of self-awareness and again, discipline that most lack. Right? And, look, that’s why we’re talking here. I’m trying to find out through this podcast, how success happens, right? 

Pete Newsome  25:11
Because I think it was the first success is a very personal thing in success to you is, you know, has a different than meaning what success is to me and everyone else. So it’s a very intimate thing. 

Pete Newsome  25:23
But I believe there’s a formula or at least some commonalities that come out. And you know, what made you successful on the football field is what made you successful in sales, you’re someone that clearly wants the ball in your hands because you’re going to trust it, you’re going to do the things to get to the win. 

Pete Newsome  25:43
And I don’t, you know, question that for a second. But I could keep you here all day talking about that. 

Pete Newsome  25:51
So I want to move on because I know you do want to get to your kids eventually, tonight.

Pete Newsome  25:56
You walked away from that you left yourself to climb the mountain, that very few are able to climb, and you took the chance to.

Pete Newsome  26:06
Which is a huge risk to not, you left the nest, so to speak. The comfort of that comes or the perceived comfort, I should say, because as someone who also left the corporate world.

Pete Newsome  26:17
I would tell you, it’s not so comfortable at all, since the catalyst for me leaving was when my 53-year-old VP of sales was reorg out of his job, and, it scared the hell out of me because I was 35 at the time and said, well, wait a minute, that’s what I’m aspiring to get to. 

Pete Newsome  26:35
And if it can happen to him, because he was a wonderful guy who did everything right and was loved. He just wasn’t as good buddies with the guys making the decision as the other ones were. 

Pete Newsome  26:46
And so I know, that’s not really comforting at all at the end of the day, but you did that. And that’s a risky, scary thing to do. What led to that decision?

Casey Jacox  26:56
You know, I’m very thankful I left on great terms. I think it came to a point where I did you know, it was selling, and then I moved into his leadership role. And in the end, you know, what the company wanted to do and what I was having fun doing there really wasn’t that role there anymore. 

Casey Jacox  27:10
And I always knew I wanted to write a book. But I knew I didn’t want to write the book when I was still at K Force because I didn’t want to, I didn’t think it was fair to them to make that a distraction. 

Casey Jacox  27:18
So I just kind of kept it in the back of my mind. And I thought maybe this is the time, you know, I spent a long time there. And I always like being the weakest in the weight room or the dumbest in there. 

Casey Jacox  27:32
I wanted to be surrounded by like, just people that made me uncomfortable. And I was striving for that. And not to say that K Force, didn’t I just was looking for something a challenge, and no thankfully that. 

Casey Jacox  27:45
As I said, I left on great terms. And I knew that this book was the next challenge. And then this podcast was the challenge and then I didn’t anticipate, you know, enjoying those as much as I did. 

Casey Jacox  27:57
And then one day coaching found me which I did when I left K Force.

Casey Jacox  28:00
I didn’t say hey, I’m gonna be a coach. Coaching found me and people started reaching out and they’re like, Hey, do you coach I’m like, yeah, my kids. 

Casey Jacox  28:09
And I’m like, no, like you coach businesses and like, that’s not what I do, I’m not certified. 

Casey Jacox  28:14
And I was hung up on that for some reason. And I had a great call with a guy named Andrew Moss from Toronto. 

Casey Jacox  28:20
I called him one day who I met through this entrepreneurial journey and I said, hey, I’ve been getting these companies asking me if I coach but I’m not certified. 

Casey Jacox  28:26
What do think I should do? He goes, can I be honest with you? I said, Yeah, man. He’s like, no, I’m gonna be really, really honest with you. I said I played college football. I’ve been coached hard. 

Casey Jacox  28:35
I’ve been in executive boardrooms about an earnings call, give it to me, I can take it. He’s like, okay, so what I’ve heard about you is you’ve done blah, blah, blah, all these things. He lists them all. 

Casey Jacox  28:44
He goes, I want you to get out of my mother effing face and go help people stop wasting my time you wrote a book about it. Seriously, this is a joke, get out of my face. And I was just like, okay, and like right there.

Casey Jacox  28:56
I just boom. And I didn’t look back. I called my first client back. I said, hey, I know you’re looking for a coach. I’m your guy and here’s why. And told her she’s like, yeah, you’re right. Let’s go You’re hired.

Pete Newsome  29:08
Yeah, that imposter syndrome, you have to overcome it. Right? 

Casey Jacox  29:12
Yeah. 

Pete Newsome  29:13
This is self-imposed in your case clearly because you did achieve all the things that others can benefit from but with the book. 

Pete Newsome  29:23
You thought about doing that for a while it sounds like before you actually decided to take the plunge give us a quick overview of what the book is about.

Casey Jacox  29:31
The book idea came to me when I was traveling to Dallas and I was opening up one of our larger accounts they were kind of expanding throughout the United States. 

Casey Jacox  29:37
And I remember the younger folks were always so eager.

Casey Jacox  29:41
 I was like the big brother they wanted to make me happy and help me and make me earn my trust. They were wrapped up in every single deal and I said, I want you to expect to win every deal but be okay with you’re not gonna win every deal. I’d rather see you win the person. 

Casey Jacox  29:57
So how can you win the person when you lose the deal? They looked at me like what are you talking about? And I was like, that’s it. That’s the name of the book Win the Relationship, Not the Deal. 

Casey Jacox  30:07
Yeah, and that’s all I had. And so when I left, when I decided to write I wrote for like four months straight every day from 9:00 to 11:30. 

Casey Jacox  30:15
And I thought about, like, when I was selling at an elite level, for a long time, what were the things I did, like, really tried to get down, I did a word mapping exercise where I wrote down all these things. 

Casey Jacox  30:26
And then I just became clear like I was, so there are six pillars of six chapters, which is, you know, starting the day, when I entered the huddle like quarterback or the enter the office, which is my huddle. 

Casey Jacox  30:35
Do I bring positive energy? Am I instilling, truth excitement, do people want to be around me that’s like step one. 

Casey Jacox  30:43
Step two is expectation management, setting expectations internally, setting expectations, or externally. When I don’t set expectations properly, I lose people’s trust, relationships get harmed. 

Casey Jacox  30:57
Chapter Three is about the difference between listening and hearing. Hearing and subconscious. Listening is conscious, and takes very focused effort, listening. I have all this data now, what am I gonna do with it? 

Casey Jacox  31:07
Well, Chapter Four is about documentation, writing it down, setting the next activities, and using whatever I learned from a customer to use to talk about the next time we speak. 

Casey Jacox  31:18
Chapter Five is about ditching your ego, being authentic, and being vulnerable to realize that we aren’t all perfect no matter how if I was the number one or not don’t matter, we all got gaps. 

Casey Jacox  31:27
And then chapter six is about relationships taking time and patience. And you have to persevere through the ups and downs. 

Casey Jacox  31:32
And then the last like chapter seven, I kind of tie in personal examples. I actually wrote about my dad, before he passed was called, you know, that same theme of you know, win the not the, so it was win the relationship with my dad, not the dementia.

Casey Jacox  31:53
Win the marriage, not the boat launch. All the people who backed down boats before knowing the stress of that. Yes. And my wife, my wife is better than me. 

Casey Jacox  32:02
So I own that. And then the last one was to win the athlete not the outcome of the game.

Pete Newsome  32:07
Yeah, you read the chapters, as you’re listing them. I mean, it sounds like the sales Bible to me, where if you can follow those things, and I say if because it’s so much easier said than done. 

Pete Newsome  32:22
To be patient that, every salesperson I’ve ever hired, and managed, who did not work out, gave up on the opportunity and lost patience or confidence, however you want to phrase it before I did because I didn’t become impatient with them, because I know how long it takes. 

Pete Newsome  32:45
And I know that if success in sales comes too quickly and easily. It’s probably fleeting. It’s probably not very meaningful. 

Pete Newsome  32:54
And you know, to use sort of a staffing example, when a new salesperson goes out and makes one phone call and comes back with business, jobs to fill that scares the hell out of me. 

Pete Newsome  33:07
Right? After one meeting, because I’m like, wait a minute, what? Why would they give those to you? Right away? 

Pete Newsome  33:14
That’s, that’s the biggest red flag I can think of where most of the things that the clients that I’ve done the most business with over the years took years in some cases to get into. 

Pete Newsome  33:27
Because if they’re gonna let you in quickly, they’re gonna let everyone else in quickly we know that. 

Pete Newsome  33:32
But do you have anyway and I don’t want you to get a secret to the book because I’m telling you right now I’m going to order for my team, a copy for everyone because just those chapters alone to me, like I said, tell what needs to be learned. 

Pete Newsome  33:51
But if you wouldn’t mind sharing just some of that. I mean, how do you impart patience on to someone? How do you teach I mean, it’s something that I’ll just be very open and say I’ve given up trying to do because you know because I don’t think that’s in me. 

Pete Newsome  34:07
I don’t know how to do that. 

Pete Newsome  34:10
Nothing resonates with me in terms of how to do that. I just think you have to commit yourself to it and it should be as simple as that, but clearly, it’s not so many thoughts that you can share.

Casey Jacox  34:21
Yeah, I think like so patience is it’s kind of like it’s a mindset shift. You have to tell yourself it like exactly we just said if it if it’s given to me too easy, it wasn’t worth it. 

Casey Jacox  34:31
And like I tell very personal stories of failure I talk about you know, winning the largest deal on one of the largest deals in K Force history to one of the largest flunks.

Casey Jacox  34:40
Neither was really my fault I got either too much credit or too much blame for the client VP, this client said, Casey of the day you want the lawsuit, your same guy, thank you. 

Casey Jacox  34:49
That was probably the ultimate compliment I’ve ever got. 

Casey Jacox  34:53
Patience is what I think about the art of persuasion that I learned. 

Casey Jacox  34:57
Meaning that if I try to convince you to do something you’re going to resist me. But if I ask great questions of value to make you realize how great my idea is, you’re going to sell yourself. 

Casey Jacox  35:06
So a lot of it is, you know, I think curiosity is a superpower. When used too often I see this in the clients I’m working with from a coaching perspective, leaders are quick to tell without asking questions to make sure they understand. 

Casey Jacox  35:24
Or like, I follow the Socratic method, in which if a rep came to me and asked me a question, I’m not going to get the answer and ask him a question back, tell me what you think. 

Casey Jacox  35:31
We hired you first, I believe, you know, like, give me take a guess. Like, make him think so that they begin to build these critical thinking skills and begin the opportunity to be, as a quarterback, audible ready. So when things happen in front of a client, are you prepared? 

Casey Jacox  35:47
Are we instilling that practices are important? Or are we just saying, hey, just make 500 phone calls a day, every day, and you’ll be successful, which is false, that won’t happen, right? 

Casey Jacox  35:56
You’re just teaching people bad habits. 

Casey Jacox  35:57
I’d rather see people make 20 phone calls, and then practice for two hours, internally to get the right skills built. So that when things get rocky, they know how to handle themselves.

Pete Newsome  36:08
What do you think? And this is not rhetorical in any way, I assure you. Do you think you can teach someone to be a good salesperson? Or do they have to come with those traits, already ingrained? Whether they’re they know it or not.

Pete Newsome  36:27
Whether they’ve ever come out. Do you have to have some factor? Do you believe to be a successful salesperson or have a successful career in sales?

Casey Jacox  36:39
After a tough one, I am naive in the fact that you know, even my wife said you can’t teach what you have. It’s a gift. So I definitely am learning that I know I’m very blessed with the skills I have. 

Casey Jacox  36:50
However, you can practice curiosity. You can practice listening, you can practice following up. You can practice understanding clients’ business, you can practice hey, the first they this is not about you like the first 10 minutes do not talk about us like that. 

Casey Jacox  37:07
These are all things you can practice. 

Casey Jacox  37:09
So yeah, I think you can train salespeople. Because salespeople, unfortunately, sales has this connotation like, oh, you’re in sales. Like you need to go shower and brush your teeth. 

Casey Jacox  37:20
Like selling, I’ve never sold a thing in my life. Clients sell themselves. 

Casey Jacox  37:25
My job is to like, what I strive for every meeting I go on, as do I hear two words that are great questions. 

Pete Newsome  37:33
Right.

Casey Jacox  37:33
Which I always say I want to be the Maya Angelou, my industry I want to be it’s not what I said why said about how it made you feel when we left an interaction. 

Casey Jacox  37:40
So I’m hopefully on your mind for a few hours are meant to do was different. He was present. Like, those are all things I think that can be taught over time if people commit to him. 

Casey Jacox  37:50
Or we don’t choose patients, and we say, well, I just gotta get going, I gotta, you know, and then you get transactional, and then complacency sets in and bad habits form. And then all of a sudden, now you’re a performance plan next scene or like getting that go,

Pete Newsome  38:01
Which we’ve both seen countless times. Right?

Casey Jacox  38:03
Yeah. 

Pete Newsome  38:03
I mean, you said it over time, commitment. Okay, well, who goes into a job though now, I think this is back to the transfer portal comment, right? 

Pete Newsome  38:15
If things don’t go your way, and you can bail, and we start setting that tone early. I think it’s an awful thing to do to young people. I think that’s what bothers me about it. Right? I mean, because you don’t get what you want. 

Pete Newsome  38:31
Therefore, you give up and in quitting, especially now we’re talking about sports, again, what a conflicting message that is, right, and it just carries through. We don’t have enough time today. I’ll get you back later. And we’ll talk about parenting and how that leads. 

Pete Newsome  38:50
Yeah, that really sets the tone. Although I am hesitant to give too much parenting advice, while I still have, you know, until all four of mine are, you know, happy, productive citizens of the world adding value to society, I’m not going to give too much advice. 

Pete Newsome  39:06
So give me a few years there. And I know you have a few to go as well. But you know, it’s all kind of the same deal, isn’t it? I mean, what, what works at home, what works in the sports team, what works in the office.

Pete Newsome  39:20
And so if we set the wrong tone early, what do we expect is going to happen in the professional world? I mean, do you see that trend in your coaching when you’re working with clients? Is that a common frustration these days? 

Pete Newsome  39:33
And if so, I assume it is but I want to hear your answer. But in if so, is that something that has changed over the last 20 years?

Casey Jacox  39:45
I think we are what we allow you know that gets that’s parenting advice. That’s leadership advice. If your culture sucks what’s probably on the leader if your sales team has a high turnover, it’s probably on the leader. 

Pete Newsome  40:01
Yeah. 

Casey Jacox  40:02
If your sales team isn’t asking the question probably on the leader, right, it’s what are we doing to like a train and inspect? So I think it is glaringly obvious to me. I said this a couple of times. And I’d say to every client, I coach, we’re not being curious enough. 

Pete Newsome  40:16
Right.

Casey Jacox  40:16
I had someone I talked to earlier that is potentially going to talk to me about my services. She said, oh, my seller, she’s too curious. She has too many questions. I said, why she was struggling? She’s not listening. I said, no, this is my opinion. 

Casey Jacox  40:32
She’s struggling because you’re not training her to ask the right questions. You’re not creating an environment for practice so that she can get better at asking the right questions. 

Pete Newsome  40:39
Sure. 

Casey Jacox  40:40
The best-sellers are always curious. So I think, you know when teams can create, remove fear, have, you know, humility and vulnerability to talk about their pipeline that might suck. 

Pete Newsome  40:54
Right.

Casey Jacox  40:54
It might be really bad, really full of garbage business. Do you have the are you creating an environment where people can talk about that and say, man, I’m embarrassed my pipeline, I need, boss, I need help. 

Casey Jacox  41:06
Or do you let them just, you know, fake it and have fluff and then they just pretend it’s going to be miraculously better fix itself.

Pete Newsome  41:14
Which never happens.

Casey Jacox  41:15
No, never does, yeah. 

Casey Jacox  41:17
So I think you know, that’s why someone taught me that phrase, you are what you allow, and it always kind of standing. It’s kind of like I think about when younger kids when younger parents have young kids. 

Casey Jacox  41:27
And they’ll say I can’t go to dinner because my kids act like maniacs. Will, did they just decide to be maniacs, or do you allow that behavior at home?

Pete Newsome  41:36
Yeah. And whose fault is it? If and when they do, right?

Casey Jacox  41:39
Yeah, teach them at your dinner table. Teach them to pretend you’re at a restaurant? How will we act? Teach them the right manner so when you go to a restaurant you can do it.

Pete Newsome  41:48
Yeah, it really is all sort of the same mindset and approach. No doubt. And  I love the way you phrase that. So that’s really, that’s really good. You know, it’s almost like you’re kind of good at this, Casey, I have to say.

Casey Jacox  42:01
Someone joked to me why it’s a lot of years of failure, few years to success. I was at my son’s golf tournament and one of my buddies, mom’s my son’s buddies, mom, she’s like, we were taught, we got it. 

Casey Jacox  42:13
We had a few soda pops in us. And she’s like, you’re like, the Dalai Lama. And like, easy, there turbo. I have many gaps. And that could be another whole episode of things I’m trying to work on to be a better version of myself.

Pete Newsome  42:28
Yeah. But you know, you kind of are right. I mean, that resonates. Pretty loudly. So if someone was going to look at your coaching services, who would be a good candidate for that prospective client?

Casey Jacox  42:46
Well, if you would have told me when I was at K Force I would have said well, staffing companies course. So I’m working with wealth management advisors on relationship building. I’ve worked in insurance with insurance advisors, and I’ve worked in real estate. 

Casey Jacox  42:58
I work in staffing, I work in management consulting. I’ve worked in marketing services. 

Casey Jacox  43:05
Colleges have not hired me yet. But even though I think I could help teachers become better teachers of listening, the six components in my book, anybody who needs to build relationships in life, can learn something from my book. 

Casey Jacox  43:17
And as the author, I read it seven or eight times, and I’m still learning from myself.

Pete Newsome  43:23
I think that’s kind of cool to say. Well, would it be fair to say though, that even though you know it, putting it into practice is something altogether different?

Casey Jacox  43:36
We all need reminders,  I wrote that one of the biggest goals in a book is I wanted someone to reread it every year, every two years, like, am I forgotten to do that? Like that aha moment, like is right in front of me. 

Casey Jacox  43:46
I got lazy, I got complacent, and complacency is the silent killer to anything we’re good at. We get complacent.

Pete Newsome  43:53
Yeah, it’s so so true. So you know, I want to be sensitive to the time because I know your family wants to see you at some point. And we could talk for a long, long time. 

Pete Newsome  44:04
And now that I’m doing these longer interviews and deeper interviews, I can completely see why Joe Rogan can talk for three or four hours. And just get lost in the conversation. 

Pete Newsome  44:16
Because we’ve covered, I haven’t even asked you any of the questions that I had written down to ask you. 

Pete Newsome  44:20
So we’ll have to do that at a later day. And I will say that I don’t want you to tell us where to buy the book and find your coaching services, where it lists all that in the show notes and whoever’s listening is probably walking or driving or running and not gonna be able to write it down anyway. 

Pete Newsome  44:36
So we’ll be sure to document all of that on the show notes, but I do want to just take a couple more minutes and talk about success as a whole and get your thoughts on what is success to you. 

Pete Newsome  44:49
What is career success to you, and has that definition evolved over the years?

Casey Jacox  44:56
This is probably a little dicey subject for some, I believe success is in balance. I think some people disagree with that. But I just believe success is balance. 

Casey Jacox  44:56
If I’m the best producer in the world, but pardon my French, you have to put an E next when the shitty dad, well, then that’s not. 

Casey Jacox  44:56
I think so. 

Casey Jacox  45:12
That’s not success. But if I’m a really, really good dad, but I’m horrible at my job. Well, that’s not success. 

Casey Jacox  45:17
So it’s like in life, everything’s in moderation. So found to be moderate, you know, be present, is being successful, building authentic relationships is being successful. 

Casey Jacox  45:28
Success isn’t about like, oh, I made x, it doesn’t matter. If I make x and I treat people poorly. That doesn’t mean I’m successful. 

Casey Jacox  45:35
I think success to me is just, you know, being a good listener, being a good teammate, being a good husband being curious about how you can serve others. 

Casey Jacox  45:44
You know, I teach people to have, success is having a boomerang mindset. Serve others but don’t keep score.

Pete Newsome  45:55
Yeah. Well, that’s, that’s, that’s powerful. I’m gonna have to think about that a little bit because I haven’t heard that phrase before. But as you’re talking, I’m thinking about that balance, you know, requires sacrifice. 

Pete Newsome  46:15
Maybe sacrifice, consciously, maybe unconscious, but have you ever struggled with that? Where you say, well, I’m going to be a bit present with my family because that’s I’m sure where you want to be. 

Pete Newsome  46:30
But consciously acknowledging and I say this,  this is me talking. And I think we have some similarities as professional salespeople, whatever we do today, and whatever our titles are, today, that that’s who we are, whether we want to be or not. 

Pete Newsome  46:47
But do you ever think I know I could be more successful professionally if I didn’t have that balance?

Casey Jacox  46:56
Yeah, so like, for me, my balance question for me was when my son Ryder was a year and a half old. Maybe a year old. I was, I was getting home. I was leaving at like 6:30. So he wasn’t up yet. And I was getting home at 6:45. 

Casey Jacox  47:14
And he’s going to bed at seven. I was getting 15 minutes a day as a dad. So I’m like, that’s not what I signed up for. And I remember I went to my boss, shout out to Angela Ronica. After listening, I said, Angie, I gotta figure some out, I’m yeah, I’m killing it for you guys at work, but I’m not happy at home. 

Casey Jacox  47:33
I’m stressed out, and I go, I gotta figure something out. 

Casey Jacox  47:37
And she’s like, well, what do you want to do? 

Casey Jacox  47:40
And like, I don’t know why she’s like wanting to leave at 4:00 every day. Like, this isn’t a bank that can’t do that. She’s like, why can’t you? 

Casey Jacox  47:47
And so I had like, about an hour long commute, 45-minute commute, and I literally would leave at 4:00 no matter what.

Casey Jacox  47:54
And I drove home. 

Casey Jacox  47:55
And if there was stuff that needs to be, get a hold of that I’d be which, which goes back to why I was so regimented and planned, because I maximize you know, what, out of each minute of that day, because if I didn’t, I was sacrificing what my time to be at home with family. 

Casey Jacox  48:10
So I did that. And then from five to seven, though, I would be unavailable. You know, and the last time I checked my phone numbers, is not 911, I’m not that important, we think we are. And I would have dinner with my family, I would do bathtime, and I’d hang out. 

Casey Jacox  48:24
And then at 7:37, I’d get back online and clean up what I missed document for the day, hang out with, my wife we would watch a show, you know, I’d be kind of multitasking a little bit on the couch. 

Casey Jacox  48:35
And it taught me also that it’s not about me. 

Casey Jacox  48:39
And so not only that have balanced in a home now I became better balanced at work because I had to rely on my recruiting team. And I stopped being the bottleneck. I got all the recruiters in front of the clients. 

Casey Jacox  48:50
And so they were working directly with my clients, our clients because I didn’t own them, K Force owned them. 

Casey Jacox  48:55
Which most staffing people that’s like unheard of. Why would I do that I’m the account manager and they only wanna talk to me?

Pete Newsome  49:04
Absolutely. 

Casey Jacox  49:05
And now all of a sudden, my team liked me more because I was more balanced with them. And so in the end, once I did that, Pete my career really took off. 

Casey Jacox  49:15
Because I was in a better mental state, I was still exercising, I was focused at work. And I don’t know, that’s on my heart when you ask that question. So that’s how I’d answer it. 

Pete Newsome  49:24
It makes a lot of sense. And I appreciate that answer for sure. And I know it’s a struggle for a lot of people to find where the right balance is, you know, we all want it, of course, we want it all who doesn’t, sometimes it does require sacrifice. 

Pete Newsome  49:42
Sometimes that should be temporary, right? It doesn’t have to be permanent. But ultimately, it sounds like you found the ballot. 

Pete Newsome  49:52
So is it safe to say this is a question that I asked everyone because of the nature of this podcast, have you found career zen?

Casey Jacox  50:00
I think I have to be honest with you, I am doing what I was meant to do. You know, I giggle and I don’t mean to poke fun at the 26-year-old life coach, but I hate to break it, you’re not ready to be a life coach at 26 years old. Right? 

Casey Jacox  50:13
So my coaching found me, and I am, everything I teach is through my own personal failure or a few years of success. 

Casey Jacox  50:24
I’m not up here on a pedestal telling you how great, I’m literally coaching through experience and to give away and to kind of teach this win the relationship, not the deal mindset to teach this boomerang mindset that I’ve created to teach that my acronym value. It’s so rewarding and so inspiring. 

Casey Jacox  50:42
And I’m very, very thankful that I’m in a spot. I’m very grateful for all the years at K Force, all the leaders that kind of taught me things, and now I’m in a spot where I can give it away and I’m waking up, inspired. And it’s the best feeling ever.

Pete Newsome  50:59
There is no better feeling. And that is that should probably be everyone’s goal, no matter how they find it no matter what it is for them. But if you can say you wake up every morning, excited and inspired. It quite literally doesn’t get any better than that I don’t think.

Casey Jacox  51:21
No, I’m very, very lucky. And, you know, I mean, nothing’s forever. You never know how long we’ll do this. 

Casey Jacox  51:25
But I can tell you right now it’s, I’m loving it. When you can get people to really as I said, embrace those three words, humility, unlock their humility, unlock their vulnerability, make help them be more curious, and watch him do those things and get wins. They’re like, this was like, not that difficult. I’m like, I know. 

Casey Jacox  51:47
That’s called life. We overcomplicate things.

Pete Newsome  51:48
Yes, we do. Well, man, something, we haven’t known each other that long, but something tells me you’re never gonna be content to sit still for very long. 

Pete Newsome  51:54
So you’re doing a lot right now. You have an outstanding podcast. You’re coaching. Do you have another book planned yet?

Casey Jacox  52:05
In my mind, I do. But it’s not, I’m not ready to commit to it. But if I had to guess it would be about those three words. 

Casey Jacox  52:13
  Humility, vulnerability, and curiosity.

Pete Newsome  52:15
Well, we’re gonna look forward to that one. I think you should, you should do it. I mean, you have a lot to offer Casey. And I mean that in the most sincere way. 

Pete Newsome  52:22
And that is why I asked you to come on because not everyone has found career zen and most probably say they haven’t. 

Pete Newsome  52:31
I believe that the opportunities to find it, have never been better. I think technology, the changing world, and the virtual world have enabled so many opportunities for us for those who seek it out, which is a key component, right? It’s not going to come to you necessarily you have to work or it. 

Pete Newsome  52:54
But you’ve put in that work, and you’ve earned it so that’s meaningful, in a very significant way. 

Pete Newsome  53:03
Awesome. 

Pete Newsome  53:03
So, man, I will list all your stuff. Thank you so much. And everyone who’s listened, have a great rest of your day and we will talk to you very soon.

Pete Newsome  53:12
Casey, thanks again. 

Casey Jacox  53:14
Thank you, Pete.