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Personal Assistant Career Guide

What is a personal assistant?

A personal assistant is a professional who supports an individual or team within a private, corporate, or public environment. They create a well-managed and efficient space for their employer to operate within, dealing with delicate matters that require diplomacy, discretion, and confidentiality. Their importance is recognized across industries as they offer essential administrative assistance while functioning as a link between the employer and the outside world.

Their job is to make life easier for their employer. They help manage an employer’s personal and professional affairs, ensuring a smoother operation of their daily activities. The role can be as challenging as it is rewarding, with the potential to make a real difference in an individual’s or a team’s productivity and success.

Duties and responsibilities

The primary duties of a personal assistant often revolve around administrative support. They are commonly in charge of managing appointments, email communications, and coordinating meetings. The assistant also handles phone calls, records minutes during meetings, and maintains an organized filing system. They often act as the point person for mail and packages, forwarding or issuing them accordingly.

They may carry out various personal tasks for their employer. These can range from booking holidays, arranging house maintenance or auto repairs, or even planning special occasions. They are responsible for managing the employer’s personal and professional calendar, ensuring a well-coordinated schedule. In some scenarios, they also carry the responsibility of managing petty cash, performing bookkeeping duties, and interacting with clients or guests.

Work environment

A personal assistant’s work environment varies greatly based on the employer’s needs or industry. If employed by a corporate executive, they may work in an office setting, interacting with other staff members, attending meetings, and handling corporate communication. Assistants to celebrities or high-profile individuals often work in more flexible environments. They might find themselves in various settings, such as the employer’s home or office, or even traveling regularly for business or personal trips.

While the job can provide a close-up view of the inner workings of businesses, organizations, or influential people’s lives, it comes with significant responsibilities and demands. They must be prepared to adapt to different environments, scenarios, and sometimes stressful situations.

Typical work hours

Like their work environment, the work hours of a personal assistant can greatly vary. In a corporate setting, they will likely work from Monday to Friday during regular business hours. However, depending on the type of employer and the level of responsibilities involved, the job may require flexibility.

For assistants serving high-profile individuals or executives, being “on call” outside of traditional working hours, including weekends and holidays, is not uncommon. This is especially true if the employer has a busy schedule or if there is frequent travel involved. Regardless of their employer, they require a degree of adaptability and a readiness to work outside standard hours when necessary.

How to become a personal assistant

This career guide section outlines the process of becoming a personal assistant. The key steps include acquiring a high school diploma or equivalent, training in administrative tasks, and building skills in communication, time management, and proficiency in relevant software applications.

Step 1: Acquire a high school diploma

The initial step is earning a high school diploma or equivalent, such as a GED. It provides the basic foundation of skills and knowledge necessary for the position.

Step 2: Obtain training in clerical or administrative roles

Though not obligatory, it is beneficial if aspiring assistants acquire some training or work experience in clerical or administrative roles. This can be achieved through internships, part-time jobs, or volunteering. It helps them gain practical knowledge of tasks they might handle, like data entry, report preparation, and calendar management.

Step 3: Enhance communication skills

Effective communication is a key skill as they must interact with various individuals throughout their workday, both in verbal and written forms. They can refine these skills through specialized courses, professional training programs, or even by participating in clubs and societies that encourage speaking, writing, and listening skills.

Step 4: Develop time management skills

Managing multiple tasks concurrently and meeting deadlines is integral to the role. These skills can be developed through real-world experience and by using tools that help in organizing tasks, scheduling, and setting priorities.

Step 5: Learn relevant software applications

Proficiency in various software applications, including Microsoft Office Suite (Word, Excel, PowerPoint), email and calendar apps, and task management tools is essential. If unfamiliar with these tools, one can undertake professional training or online courses to develop the necessary proficiency.

Step 6: Gain professional experience

Work experience in a similar or related role can bolster the chances of securing the job. This experience may also help you develop a network of professional contacts, which can be beneficial when looking for job opportunities.

Step 7: Apply for jobs

Once you have developed the necessary skills and gained relevant experience, you can start applying for personal assistant positions. This can involve searching job boards, leveraging your professional network, or reaching out to companies directly.

Step 8: Prepare for interviews

Once you’ve sent out applications, the next stage is preparing for interviews. Familiarize yourself with common interview questions for personal assistants, practice your responses, and be ready to provide examples from your past experiences to demonstrate your skills and strengths.

How much do personal assistants make?

Personal assistant salaries vary by experience, industry, education, location, and organization size. The level of responsibility, the nature of tasks, the reputation of the employer, and their expertise in managing confidential and sensitive information can significantly impact compensation.

Highest paying industries

  • Securities and Commodity Contracts: $65,000
  • Motion Picture and Video Industries: $60,000
  • Legal Services: $58,000
  • Management of Companies and Enterprises: $56,000
  • Accounting, Tax Preparation, Bookkeeping, and Payroll Services: $54,000

Highest paying states

  • New York: $70,000
  • California: $68,000
  • Massachusetts: $65,000
  • Connecticut: $63,000
  • Washington: $62,000

Browse personal assistant salary data by market

Types of personal assistants

Below, we explore common career types and areas of specialization for personal assistants. This section aims to provide an in-depth view of the various roles one can perform within this job title.

Executive personal assistant

Providing direct support to senior executives is the primary responsibility of an executive personal assistant. This includes high-level administrative tasks such as maintaining calendars and scheduling meetings, managing correspondence, planning business trips, and sometimes even handling personal duties for executives like family or household management. The role requires elevated skills and discretion due to the sensitive nature of executive tasks.

Celebrity personal assistant

Being a celebrity personal assistant involves much more than the typical personal assistant duties. Responsibilities often include managing the personal, professional, and social aspects of a celebrity’s life. This role requires the ability to handle stressful situations, maintain confidentiality, and work in a fast-paced, constantly changing environment.

Medical personal assistant

This specialty finds you assisting healthcare professionals, such as doctors and nurses. Your tasks as a medical personal assistant will likely include handling appointment bookings, patient inquiries, medical billing, and some basic clinic tasks. You may also ensure that medical records are organized and up-to-date. Of course, as with any role in healthcare, good people skills are important.

Virtual personal assistant

As a virtual personal assistant, you offer administrative services to clients while working remotely, often from home. Day-to-day tasks typically include managing emails, organizing schedules, research, data entry, and other administrative tasks. Excellent communication skills and a good handle on technology are key in this role. As this job can often be done from any location, it provides a high degree of flexibility.

Legal personal assistant

If you are interested in law, serving as a legal personal assistant could be an ideal career path. In this role, you’ll assist lawyers by managing schedules, conducting research, organizing files, and more. You might even get involved in preparing legal documentation. Familiarity with legal terminology and a good eye for detail can be advantageous in this role.

Top skills for personal assistants

This section highlights the skills and traits that will lead to career success as a personal assistant. We present a detailed overview of some fundamental abilities an assistant must develop to excel in their role.

Superb organization skills

Being organized is fundamental for a personal assistant. This includes managing records and event organizing, which requires multitasking and meeting deadlines. Being organized also means managing information and papers effectively to ensure smooth operations.

Excellent communication skills

Solid communication skills are essential in understanding and conveying information accurately. It involves listening, writing, and speaking effectively. As the main point of contact, the assistant represents the person they’re supporting; hence, good manners and a professional attitude are necessary.

Technical proficiency

Being technologically savvy is necessary in this role, as they often have to use different software to manage various tasks. From email management to word processing and spreadsheet creation, technical proficiency is critical in ensuring efficiency.

Flexibility and adaptability

The nature of the role often requires dealing with unexpected situations and finding immediate solutions. Adaptability and flexibility are, therefore, key to handling unexpected changes effectively. Being open to work outside regular working hours, if necessary, also indicates a high level of flexibility.

Problem-solving abilities

Problem-solving skills enable an assistant to face challenging situations proactively. Often, they may have to make quick decisions under pressure; the need to think critically and make sensible judgment calls is important.

Personal assistant career path options

A personal assistant’s career path typically unfolds as they gain skills and experience in managing schedules, handling communications, and coordinating activities. There’s room for growth and advancement in this profession, with plenty of opportunities to branch out or specialize.

Specialization opportunities

A common path is to specialize in an industry that interests you. For instance, assistants in the entertainment industry often develop specific expertise in managing high-profile clients, while those in finance may become proficient in managing corporate logistics and confidential documents. Specialization often leads to roles with increased responsibility and salary.

Advancing within the role

With time and experience, you may be promoted to senior assistant, taking on more advanced duties and even overseeing junior assistants. This promotion typically results in higher pay and more responsibilities. The increased organizational and managerial tasks provide excellent preparation for further leadership roles.

Transitioning to related careers

Using your honed skill set, your career can evolve into a completely different role. Some go on to become event planners, office managers, or project coordinators. These roles are a natural progression as they utilize the planning, organizational, and communication skills obtained as a personal assistant. Mediating between multiple stakeholders and staying on top of concurrent tasks are valuable capabilities in these roles.

Seeking leadership positions

Ambitious assistants might strive for executive assistant roles, working closely with company leaders. Ultimately, you might aim for a chief of staff role, communicating between the CEO and the rest of the organization. This higher-level position comes with substantial responsibilities, such as strategic planning and staff management, but it is a prestigious role that offers a significant boost in salary and influence within an organization.

Dynamic technology and a constantly evolving work environment have necessitated the emergence of highly adaptive professionals who can handle a wide range of tasks. The age-old duties of paperwork, appointment scheduling, and correspondence handling have been complemented by a vast array of new tasks. A personal assistant now plays an important role in team communication, project management, and even data analysis.

Virtual or remote personal assistance has witnessed unprecedented growth in recent years, primarily driven by digital transformation. These professionals do not operate from a fixed office location and often service multiple clients, thereby offering a more flexible work model.

Coupled with the rise of virtual assistance is the increasing reliance on specialized software. While basic competencies such as proficiency in Microsoft Office Suite remain relevant, today’s assistants are expected to be familiar with various project management, customer relationship management (CRM), and data visualization tools. Looking forward, technology will continue to shape and redefine this role.

Employment projections

According to the U.S. Bureau of Labor Statistics, the overall employment of secretaries and administrative assistants, including personal assistants, is projected to decline 8 percent through 2031. This decline is due in part to the increasing use of technology that automates clerical tasks, enabling many workers to manage their work schedules. Despite this downward trend, opportunities for personal assistants should remain relatively stable due to the need for their services in various industries.

Personal assistant career tips

Be organized

Organization is a key part of your role, including keeping track of appointments, deadlines, and to-do lists. You’ll also need to manage files, handle correspondence, and sometimes manage finances. People who are highly organized and can handle multiple tasks at once thrive in this job. Utilize productivity applications or traditional methods such as planners and calendars to keep everything in order.

Master communication

Excellent communication skills are another integral part of this role. You should be able to listen and comprehend instructions clearly and convey information accurately. Your written communication is also significant, as you might be writing correspondence or reports on behalf of others. Being mindful of tone, grammar, and context is important. Don’t be afraid to clarify anything you don’t fully understand, as ensuring accurate communication will save time and prevent mishaps.

Build a professional network

Cultivating professional relationships will assist you in your role and improve your career progression. Network with other professionals at events or online groups. Joining professional associations related to your field can provide networking opportunities and access to relevant resources.

  • International Association of Administrative Professionals
  • Association of Executive and Administrative Professionals
  • American Society of Administrative Professionals.

Embrace continuous learning

The role can cover a wide range of tasks, so it’s important to continue learning and developing your skills. This could involve taking online courses, attending workshops, or gaining certification in relevant areas. Here are a few areas for continual learning:

  • Technology updates: Software applications like MS Office, Google Workspace, CRM systems, and others are often used. Stay updated with their new features.
  • Project management: As you may be tasked with managing projects or events, understanding project management principles can be beneficial.
  • Professional certifications: Certifications like the Certified Administrative Professional (CAP) can advance your career, enhance your knowledge, and highlight your dedication to your profession.

Maintain discretion and confidentiality

You’ll be privy to sensitive and confidential information. It’s essential to maintain discretion and confidentiality at all times. Demonstrate your trustworthiness and keep private matters to yourself, only sharing when required by your job. This trait can earn you the respect of your superiors and colleagues, contributing to job security and career growth.

Where the personal assistant jobs are

Top employers

  • Deloitte
  • Kaiser Permanente
  • JPMorgan Chase
  • Ernst and Young
  • Microsoft Corporation

Top states

  • California
  • New York
  • Texas
  • Florida
  • Illinois

Top job sites

  • zengig
  • LinkedIn
  • Indeed
  • Monster
  • Simply Hired


What qualifications are needed for the role of a personal assistant?

The qualifications for this role often include a high school diploma or equivalent, though some employers may prefer a bachelor’s degree. Past administrative experience can also give candidates an edge. Technical skills are often required, too, including proficiency in Microsoft Office applications and other scheduling software. Strong communication skills, both written and oral, along with a knack for time management, are also typically desired.

Is a certification necessary to become a personal assistant?

While certification is not always required, obtaining a Certified Administrative Professional certificate can help emphasize expertise in this field. It can also potentially provide a competitive edge in job applications and may increase opportunities for future promotion.

What are the daily tasks performed by a personal assistant?

Personal assistants carry out a wide range of tasks daily. They often handle their employers’ schedules, manage correspondence, prepare reports, and perform duties like booking hotels or flights. They may also be tasked with conducting research, organizing meetings, and taking meeting minutes. Every day can be different depending on the employer’s needs.

What technical skills should a personal assistant have?

Proficiency in MS Office applications is usually a must, especially Word, Excel, and PowerPoint. Being comfortable with email management software is also important. Experience with other software, like project management tools, can be beneficial. Since some tasks may also involve digital platforms like social media, basic knowledge in this area can be handy.

How important are communication skills for personal assistants?

Communication skills are extremely important for personal assistants. They frequently deal with clients, executives, and other staff. Therefore, conveying information clearly in both written and verbal form is essential. This includes skillfully answering phone calls, writing emails, and participating in direct conversations.

What soft skills are beneficial for a personal assistant?

Apart from technical skills, several soft skills benefit personal assistants. Strong organizational skills, time management, problem-solving abilities, and the capacity to work under pressure are all important. Good interpersonal skills are also critical, as they often act as a point of contact between the executive and other employees or clients.

Can personal assistants work remotely?

Yes, many personal assistants can and do work remotely, especially those whose tasks are primarily computer-based. However, this will depend largely on the requirements of the individual or organization hiring the assistant. Some employers may need an assistant to be physically present for certain duties, such as organizing materials or attending meetings.

What can make a personal assistant stand out in the field?

Strong technical skills, good communication, and a positive attitude are key to succeeding as a personal assistant. An ability to anticipate needs, take initiative, and handle confidential information discreetly can also help one stand out. Additionally, gaining broad experience across different industries can make an assistant more versatile and attractive to potential employers.

What is the most challenging aspect of being a personal assistant?

One of the most challenging aspects of this profession is managing numerous tasks and responsibilities concurrently. This might involve maintaining schedules, planning events, interacting with clients, and performing various administrative tasks. On top of that, expectations can be high, and this position often includes dealing with sensitive information, which requires trust and discretion.