Model Career Guide

What is a model?

Models help people see how products look and work. They might model clothes in a fashion show, pose with a new car for an ad, or be part of an art installation. Their job is to help businesses sell their products by making them look appealing.

Duties and responsibilities

Models have to know a lot about the products they’re promoting. They work on photo shoots and at events, follow directions from clients, and always aim to present products in the best possible light. They might pose in a studio or on location, walk on runways, or act in commercials.

Work environment

The places where models work can vary a lot. Some work inside in studios; others work outside on location. They might be at a fashion show, on a movie set, or traveling to different places for shoots. The job can be tough—they might work in hot or cold weather and have to keep looking good no matter what.

Typical work hours

Modeling isn’t your usual 9-to-5 job. Models often work early mornings, late nights, or weekends depending on the project. They also spend time traveling, waiting around at shoots, and preparing for jobs with fittings or makeup and hair styling.

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How to become a model

Interested in becoming a model? Here’s a guide that walks you through the steps from figuring out if modeling is right for you to landing your first gig.

Step 1: Find your niche

Start by figuring out what type of modeling fits you best. There are many kinds, like fashion, runway, commercial print, or even fitness modeling. Consider your look, body type, and what you’re interested in.

Step 2: Take care of yourself

Looking your best is a big part of modeling. Eat healthy, stay active, and take care of your skin and hair. Don’t forget about your smile, too—good oral hygiene is a must.

Step 3: Develop your skills

Being a model is more than just looking good. You need to be comfortable in front of the camera, know how to walk on a runway, and have a sense of style. Being good at public speaking and having a confident personality also help.

Step 4: Build a great portfolio

Your portfolio shows off your best looks and should fit the market you want to enter. Make sure it’s professional and highlights your strengths.

Step 5: Find an agency

Now, it’s time to get noticed. Send your portfolio to several modeling agencies and attend open casting calls. Don’t be shy about applying to multiple places to boost your chances of getting signed.

Step 6: Sign with an agency

If an agency wants to work with you, they’ll offer you a contract. Make sure you understand what you’re signing—get advice from a lawyer if you need to.

Step 7: Go to auditions

Once you’re signed, you’ll start attending auditions or “go-sees.” This is your chance to meet potential clients and impress them. Always be professional and try to leave a memorable impression.

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How much do models make?

Model salaries will vary by experience, industry, education, location, and organization size. The reputation and prestige of the organization hiring, the specific nature of the modeling job (runway, print, commercial), and their individual popularity and following can significantly impact compensation.

Highest paying industries

• Motion Picture and Video Industries: $72,500
• Advertising: $65,350
• Spectator Sports: $62,660
• Management of Companies and Enterprises: $61,800
• Radio and Television Broadcasting: $60,870

Browse model salary data by market

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Types of models

Modeling isn’t just one job; it has many specializations based on the kind of work you do and what you represent. Here’s a look at some common types of models and what they do.

Fashion model

Fashion models work with clothing designers and fashion houses. They walk runways, appear in magazines, and travel the world for photoshoots and fashion shows, helping to showcase the latest styles.

Commercial model

These models can be seen everywhere! They promote a wide range of products, from household items to clothing, in magazines, on TV, or in online ads. They have flexible roles that adapt to various marketing needs.

Plus-size model

Plus-size models represent the realistic body types of many consumers. They model for advertisements, fashion shows, and catalogs, focusing on plus-size clothing and beauty products.

Petite model

Petite models are usually shorter than typical fashion models and specialize in modeling clothes for shorter people. They also appear in print ads and commercials, often for brands that cater to petite sizes.

Parts model

Parts models focus on modeling specific body parts like hands, feet, or legs. They work in close-up advertisements for products like jewelry, skincare, or footwear, ensuring their featured body parts are always in perfect condition.

Promotional model

Promotional models are the face of a brand at public events. They engage with customers at places like trade shows and promotional events, explaining products, giving demos, or handing out samples.

Mature model

Mature models represent the older demographic, proving that modeling isn’t just for the young. They appear in ads, magazines, and fashion shows, targeting the sophisticated, mature audience.

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Top skills for models

It takes more than just good looks to succeed as model. Here are the key skills and traits you need to thrive in the fast-paced world of modeling.

Physical attributes

While models come in all shapes and sizes, certain jobs may have specific requirements like height or body type. Keeping in good physical shape and taking care of your skin and hair are important no matter where you model.

Posing and walking skills

Knowing how to pose for photos or walk the runway is crucial. These skills make clothes and products look their best, and they get better with practice and training.

Professionalism

Being professional is a must in modeling. This means showing up on time, being prepared, and respecting everyone on set. Good professionalism helps you build a strong reputation and can lead to more job opportunities.

Resilience and adaptability

The modeling world is competitive and always changing. You need to be tough and ready to adapt to new situations, whether it’s handling rejection, changing your look, or traveling on short notice.

Positive self-image

Models are often judged on their looks, so having a healthy self-esteem and a positive body image is vital. It’s important to take care of both your physical and mental health and know how to handle pressure and unrealistic expectations.

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Model career path options

Wondering what you can do after starting a modeling career? There’s a whole world of opportunities out there, whether you stick with modeling or branch into new areas. Let’s explore some exciting directions you might take.

Expand your modeling career

Models often begin in one area, like print or runway, and later add different types of modeling to their repertoire. Success might mean landing higher-profile campaigns or strutting the runway at major international fashion events.

Become a spokesperson

With enough visibility, you could become a spokesperson for brands or charities. Many use their fame from ads and their social media presence to snag these roles.

Try acting or hosting

If you like being in front of the camera, consider acting or becoming a TV host. Improving your public speaking, improv, and on-camera skills can help smooth this transition.

Work behind the scenes

Some move behind the camera and try jobs like fashion photography, writing, or styling. Others use their connections to work in fashion agencies, helping new models break into the industry.

Start your own business

Ever thought about using your image and contacts to start your own business? They often launch ventures like model training agencies, e-commerce sites, or their own fashion brands.

Advocate for causes

Many models use their platform to advocate for important causes like body positivity, mental health, or eating disorder awareness. This can be a powerful way to make a difference beyond the fashion industry.

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Similar job titles

• Brand Ambassador
• Public Relations Specialist
• Event Coordinator
• Marketing Specialist
• Sales Representative
• Artist
• Photographer
• Personal Trainer

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Position trends and outlook for models

The industry is evolving fast, thanks to new technology and changing values. Here’s a look at some major trends shaping modeling today.

• Social media impact: Social media platforms like Instagram and YouTube have transformed modeling, allowing them to reach a global audience and connect directly with fans and clients. This has opened the door for more diverse models of all shapes, sizes, and backgrounds to succeed.
• Diversity and inclusion: There’s a strong movement toward more diversity in modeling. The industry is embracing those who break traditional beauty norms, including plus-size models, models with disabilities, and those of various ages.
• Sustainability: Sustainability is becoming a big deal in fashion. Models are increasingly advocating for eco-friendly practices, and brands are focusing on sustainable fashion.

Employment projections

Despite these exciting changes, the U.S. Bureau of Labor Statistics expects little overall growth in model employment through 2032. The field will remain competitive, with more people interested in modeling than there are jobs available.

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Model career tips

Understand different modeling types

There are many types of modeling—from fashion and fitness to commercial and plus-size. Each type has its own requirements and challenges. Knowing what each type demands will help you focus your efforts and excel.

Develop your unique style

In a crowded industry, standing out is key. Craft a unique look that enhances your best features. This personal style will make you memorable to agencies and designers.

Choose the right agency

Picking an agency that aligns with your goals is crucial. Look for one with a good track record and connections in your preferred modeling sector. Research thoroughly and choose wisely to boost your career.

Build a professional network

Connections can make or break your career. Network with photographers, designers, and other models. Joining groups like the International Modeling and Talent Association or Fashion Group International can open many doors.

Engage in continuous learning

Stay updated on the latest fashion trends and industry news. Subscribe to fashion magazines, follow influencers, and attend workshops to keep your knowledge fresh and relevant.

Maintain a healthy lifestyle

Looking good is part of the job. Eat well, exercise regularly, and get enough sleep to keep your body and skin in top condition.

Handle criticism constructively

Criticism and rejection come with the territory. Learn from feedback and don’t take it personally—what doesn’t work for one client might be perfect for another.

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FAQs