Business Development Manager Career Guide

Sample job description

Business development managers create plans for revenue growth and implement new target market initiatives. One role they play is that they conduct research to develop growth strategies. They also may build relationships with customers and offer support after transactions have taken place. Business development managers will be most effective when they have market knowledge and expertise when it comes to time management and planning skills. [Your Company name] is hiring experienced business development managers. A BSc/BA in business administration, sales, or a relevant field is a great asset for a business development manager, but also if you have a proven sales track record, a position at our company may be a good fit for you. 

Typical duties and responsibilities

• Develop and execute business development, marketing, and external communications programs
• Manage the development of client-specific pitch materials
• Plan and support business development events, including seminars, webinars, and dinners
• Provide strategic business development advice to law firm leadership and partners focused on the generation of new business leads, expansion of existing clients, and new projects and initiatives
• Manage and coordinate the firm’s website, newsletter, brochure, and other external communications
• Oversee and assist with the production of marketing materials

Education and experience

This position requires a bachelor’s degree in marketing, communications, or a related field; an MBA is preferred. Multiple years of experience in marketing and business development, and previous law firm experience is highly desirable.

Required skills and qualifications

• Highly organized
• Able to manage multiple tasks and projects concurrently
• Excellent communication and interpersonal skills
• Experience with — and a strong understanding of — marketing and advertising
• Ability to provide consistent and high-quality work under tight deadlines
• Proficiency with Microsoft Office Suite
• Excellent time management skills
• Keen attention to detail

Preferred qualifications

• 5+ years of management inside of a business
• Strong marketing knowledge
• Master’s degree in business administration or a related field

Available certifications

Most companies will need a business development manager to increase sales, so many institutions offer different certifications to help. Check out the following: 

• Certified Business Development Manager. Administered by the AIBMC (The American Institute for Business Management and Communication), the CBDM allows employers to recognize your potential. You’ll be trained in management, which will help you move forward in your career.

• The Certified Sales Professional (CSP) program gives students a better scope of understanding in the sales process. From time management to territory management, to setting goals and creating quality leads, this will help you take your position to the next level and allow you to better lead any business you work for.