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How to Become an Optical Imaging Solutions Salesperson

Continued advances in medical technology allow for minimally invasive methods of observing the inner workings of our bodies. Physicians of every specialty can take advantage of optical imaging, from optical microscopy, laser imaging, endoscopy, spectroscopy, and many more. 

Optical Imaging Solutions Salespersons are the experts in these products. They can analyze the needs of a clinic, hospital, or practitioner’s office and provide valuable insight into the most useful and effective products available.

In order to become one of these salespersons, you must have a deep understanding of the suite of sophisticated imaging products available, which typically means a high level of education and experience in the medical field. Having a passing familiarity with the latest in medical technology, along with strong interpersonal and negotiation skills are a major plus.

Sample job description

We are in search of an optical imaging solutions salesperson with experience and knowledge in both sales and the medical field. The ideal salesperson is motivated, responsible, and able to meet deadlines. People skills are a must, as you will be working closely with our clients to create a rapport, assess their needs, and maintain relationships. If you are driven by growth, a persuasive talker, and are excited to learn about our products and services, a sales position with [Your Company’s Name] may be perfect for you.

Typical duties and responsibilities

  • Assess client needs
  • Promote and present appropriate products
  • Close sales on promoted products
  • Keep detailed records and databases of all customer and prospect contacts
  • Work with business development personnel to develop sales targets and strategies
  • Take part in sales meetings and calls 

Education and experience

This position requires a bachelor’s degree in business administration or a related field, preferably with coursework in the sciences or engineering.

Required skills and qualifications

  • Strong understanding of the medical industry
  • Sales experience in the medical or similar field 
  • Familiarity with databases, statistics, product lines, and the latest medical issues
  • Excellent interpersonal and relationship-building skills
  • Strong negotiation and sales skills
  • Self-motivated and driven to succeed 

Preferred qualifications

  • 3+ years of experience
  • Strong knowledge of medical terminology
  • Experience selling in the medical field

Typical work environment

An optical imaging solutions salesperson works in an office environment within their employer’s headquarters or out of their own home. Most of their time will be spent on the road meeting with healthcare professionals to recommend the products that best suit their needs.

Typical hours

The typical work hours for an optical imaging solutions salesperson are from 9 AM to 5 PM, Monday through Friday, in an office setting. Longer hours or travel may be necessary, depending on individual companies.

Available certifications

Sales of any kind is a competitive field to break into. If you want to up your chances of getting in the door, a certification can help you prove you’re the right person for the job. These are the best certifications for this position:

  • Certified Professional Sales Person (CPSP). Anyone that wants to certify their knowledge in a field of sales should consider becoming a Certified Professional Sales Person. This program is built to teach you top-notch sales habits and behaviors so that you can set yourself apart in an extremely competitive industry. This 6 week certification course will teach you sales and communication skills that are invaluable to your career as a salesperson.
  • Certified Medical Assistant (AAMA). Most optical imaging solutions salesperson jobs require or prefer you to have experience in a medical field so that you can easily learn about and explain their products to potential clients. Becoming a Certified Medical Assistant through the AAMA is a way to verify that you have medical knowledge that you can apply toward your sales. To obtain certification, you must complete a rigorous 200 question exam and you will be required to recertify every 60 months.

Career path

Optical imaging solutions salesperson starts by obtaining a bachelor’s degree in business administration or a related field, preferably with coursework in the sciences or engineering. Also, gaining an understanding of the medical field, particularly medical devices, is desirable. A candidate can acquire this knowledge through experience or schooling, or both. Also, earning recognition as a Certified Professional Sales Person can help to advance a career in sales. 

US, Bureau of Labor Statistics’ job outlook

SOC Code: 41-4000

2020 Employment1,625,700
Projected Employment in 20301,703,300
Projected 2020-2030 Percentage Shift 5% increase
Projected 2020-2030 Numeric Shift77,600 Increase

According to Salesforce.com, current trends shaping sales today include prioritizing trend analysis to predict and invest in future growth. Doing so will allow salespeople to be poised to take advantage of opportunities created by sudden changes in the sales and industry environment. Additionally, using more advanced data to find new, previously overlooked opportunities for sales will be paramount.